Standing on the shoulders of brand giants
When a brand is rooted in history, how can you stay relevant and drive innovation without losing client trust and loyalty?
Blog
When a brand is rooted in history, how can you stay relevant and drive innovation without losing client trust and loyalty?
Blog
In the second of our three-part series, we explore how professional services firms can leverage and trust AI in key client programs.
Blog
In the first of a three-part series, we explore how professional services firms can leverage AI to outperform the market.
Blog
When tightly interwoven, ABM and brand initiatives emerge as corporate strategy game-changers for growing accounts.
Blog
Leading account growth consultancy, Momentum ITSMA, today announced a consolidation of its service offerings to meet the evolving needs of clients in professional services.
Press Release
ABM programs can mistakenly be positioned as demand generation initiatives, with serious consequences on performance.
Podcast
As organizations embed account-based strategies company-wide, Kyndryl is a rare example of a business that has embraced this approach from the outset.
Blog
Market leader and pioneer of Account-Based Marketing, Momentum ITSMA, is proud to announce an expansion of its service offerings to meet clients’ evolving needs.
Press Release
Kyndryl is a business that was founded and structured around implementing ABM right from the start. In our latest ABM podcast, Andrew Fitzgerald, Vice President of Global Account-Based Marketing explains “The Kyndryl Way” and why it was so important to design a marketing function with strategic clients at its core.
Podcast
Discover the 2023 Global State of ABM benchmark report from Momentum ITSMA and the ABM Leadership Alliance.
Article
Understanding and properly wielding generative AI is essential for adding value in ABM. We'll be digging deeper into this at Marketing Vision 2023.
Blog
In the world of ABM and partner marketing, there’s a clear mantra: one team, one strategy, one goal. Alignment is critical to capturing the full value of this exciting, and growing, application of ABM.
Blog
Despite the unquestionable importance of partner-driven go-to-market strategies and ABM initiatives, they’ve traditionally operated in separate organizational silos. However, a transformative shift is in progress, fueled by client demands for heightened synergy among their suppliers.
Article