RESEARCH: Services Marketing Budgets and Benchmarks
Budget Allocations and Trends
A detailed look at the state of the services marketing
profession as it exists in early 2015.
ITSMA’s 2015 Calendar
of Events Announced
PROFESSIONAL DEVELOPMENT: ABM Certification
Designed for senior-level and experienced marketing
professionals who are ready to bring their marketing
to the next level.
SURVEY: 2014 ITSMA/VEM Marketing Performance Management Survey
The Link Between Marketing Performance
Management and Value Creation
You Took the Survey - Now See the Results
AWARDS: ITSMA Marketing Excellence Awards
Honoring Special Achievement in B2B Services and Solutions Marketing
Winners of 2014!