EVENT: 2015 Marketing Leadership Forum
Delivering Incomparable Value
June 2-3, 2015, Napa, CA
AWARDS: ITSMA Marketing Excellence Awards
Honoring Special Achievement in B2B Services and Solutions Marketing
Apply by June 12, 2015
EVENT: ABM - What’s all the fuss?
June 30, 2015 at 11:00 ET
ABM Introduction and Certification
Ready to bring your B2B marketing to the next level?
May 5 - Online - Introduction to ABM
September 30 - October 1 in Berkshire, UK - Certification
December 15 - 16 in Cambridge, MA, US - Certification
RESEARCH: Services Marketing Budgets and Benchmarks
Budget Allocations and Trends
A detailed look at the state of the services marketing
profession as it exists in early 2015.
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The research and recommendations from ITSMA have influenced our marketing strategy, confirmed our tactics, and helped us obtain executive team buy-in.”