ITSMA Account Based Marketing℠ (ABM) is a strategic approach that helps companies bring greater business value to their target accounts. By treating each account as a market of one, we help companies broaden and strengthen their account relationships, increase awareness and demand for their services and solutions, and help them to gain superior financial results.

Many companies have followed ITSMA’s approach to ABM, developing well-planned, well-executed programs that create the deep and trusted relationships with key accounts that lead to substantial, measurable results.

The ABM Roadmap

With the right conditions in place, companies are ready to start the ABM journey (it’s a cliché, we know, but our research has shown that there is a linear path to follow in ABM). Try to get ahead of yourself by skipping steps or moving too fast and you jeopardize the program. Go too slow and you risk losing momentum and support in the company. There are four distinct stages to ABM adoption, outlined in the ABM Adoption Model below: