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October 2016
$95.00

Insight-Led Marketing: Lessons from Industry Leaders – Dallas

October 4 @ 12:00 pm - 2:00 pm
Dallas/Addison Marriott Quorum by the Galleria,
14901 Dallas Parkway
Dallas, TX 75254 United States
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Featuring guest speaker Dana Hyatt, Vice President, Customer Experience, Thomson Reuters

Building upon the latest research and conversation with top performers, this briefing will explore the challenges, priorities, and lessons learned for creating and utilizing data-driven insight to optimize marketing strategy, planning, and execution.

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$95.00

Insight-Led Marketing: Lessons from Industry Leaders – Santa Clara

October 5 @ 12:30 pm - 2:30 pm
Hyatt Regency Santa Clara,
5101 Great America Parkway
Santa Clara, CA 95054 United States
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Featuring guest speaker Greg Dalzell, Director, Seller Acceleration, Cisco Central Marketing

Building upon the latest research and conversation with top performers, this briefing will explore the challenges, priorities, and lessons learned for creating and utilizing data-driven insight to optimize marketing strategy, planning, and execution.

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$95.00

Insight-Led Marketing: Lessons from Industry Leaders – Bernardsville

October 13 @ 12:00 pm - 2:00 pm
The Bernards Inn,
27 Mine Brook Rd
Bernardsville, NJ 07924 United States
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Featuring guest speaker Michael Simone, Senior Manager, Digital & Social Analytics, Deloitte

Building upon the latest research and conversation with top performers, this briefing will explore the challenges, priorities, and lessons learned for creating and utilizing data-driven insight to optimize marketing strategy, planning, and execution.

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$195.00

New Priorities for Insight-Led Marketing: Lessons Learned from Industry Leaders – Webinar

October 18 @ 11:00 am - 12:00 pm

Building upon the latest research and conversation with top performers, this webinar will explore the challenges, priorities, and lessons learned for creating and utilizing data-driven insight to optimize marketing strategy, planning, and execution.

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$95.00

Insight-Led Marketing: Lessons from Industry Leaders – London

October 19 @ 12:00 pm - 2:00 pm
One Alfred Place,
One Alfred Place
London, WC1E 7EB United Kingdom
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Building upon the latest research and conversation with top performers, this London, UK briefing will explore the challenges, priorities, and lessons learned for creating and utilizing data-driven insight to optimize marketing strategy, planning, and execution.

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November 2016
$2695.00

Marketing Vision 2016

November 1 - November 2
The Charles Hotel,
One Bennett Street
Cambridge, MA 02138 United States
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ITSMA’s Annual Conference is the one industry event focused exclusively on marketing excellence for B2B services and solutions. Marketing Vision 2016 continues the tradition with a deep dive into such issues as digital transformation and big data, the move to marketing agility, and best practices for marketing in the as-a-service, connected world.

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$195.00

The Changing Landscape for Customer Engagement

November 15 @ 11:00 am - 12:00 pm

This online briefing will feature highlights from the 2016 ‘How Customers Consume Information’ study as well as recommendations for marketers to respond effectively to the changing landscape for customer engagement.

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$495.00

Marketing Excellence: Stories from 2016 Award Finalists

November 23 @ 6:00 pm - 8:30 pm
One Alfred Place,
One Alfred Place
London, WC1E 7EB United Kingdom
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Hear some of this year’s Marketing Excellence Awards finalists tell their stories, and interact with them through Q&A and a panel discussion session.

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December 2016
$1420

Introduction to Account Based Marketing Workshop

December 2 @ 9:30 am - 5:00 pm
One Alfred Place,
One Alfred Place
London, WC1E 7EB United Kingdom
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With ABM in the top five priorities for marketers this year, and an average increase of 30% in ABM budgets for 2016, isn’t it time you found out how ABM could work for you? This one-day workshop provides an introduction to ABM and how to apply it to drive growth in your most important accounts. You will work through ITSMA’s proven seven-step process, and practice building an ABM plan on a case study account to maximize your learning during the day.

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$6050.00

ITSMA Account Based Marketing Certification Program

December 6 - December 7

After the two-day in-person Kickoff Workshop on December 6-7, for the following three-to-four months you will be applying the learned principles to one of your current clients.

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$195.00

Engaging Customers in Thought Leadership Development

December 13 @ 11:00 am - 12:00 pm

How effectively are you involving customers in developing your thought leadership agenda? Building on new ITSMA research and review with top thought leadership performers, this briefing will present a series of models and examples from industry leaders, along with the issues and challenges to address in creating a more integrated approach.

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March 2017
$6050.00

ITSMA Account Based Marketing Certification Programme – Two-day Kickoff Workshop

March 8, 2017 - March 9, 2017
CIM | Moor Hall,
Cookham, Berkshire SL6 9QH
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After the two-day in-person Kickoff Workshop on September 28-29, for the following three-to-four months you will be applying the learned principles to one of your current clients.

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