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May 2016

ITSMA’s 2016 Marketing Leadership Forum: Embracing the Digital, Agile Future

May 24 - May 25
The Westin Verasa,
1314 McKinstry Street, Napa, CA 94559 United States
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Agile Marketing is just the latest in a list of “urgent” priorities for marketing leaders, jostling for attention amid the race to deepen customer insight, strengthen thought leadership, innovate with digital, leverage big data, and support the move to everything as a service.

ITSMA’s Marketing Leadership Forum provides senior technology, professional services, and other B2B marketing leaders with a rare opportunity to explore these core strategic challenges with a select, invitation-only group of peers.

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June 2016

Accelerating the Move to Agile Marketing

June 14 @ 11:00 am - 12:00 pm

This web briefing will highlight initial findings from a new ITSMA research initiative designed to identify key trends and emerging priorities within digitally-enabled, agile marketing organizations.

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ITSMA Account Based Marketing Certification Program

June 21 - June 22
Renaissance Waterfront Hotel,
606 Congress Street, Boston, MA 02210 United States
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Account Based Marketing℠ (ABM) is a structured approach to developing and implementing highly customized sales and marketing campaigns for single accounts, prospects, or partnerships. By treating each client as a market of one, you can broaden and deepen your relationships with individuals at key accounts as well as increase awareness and demand for your services and solutions.

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2016 Next Generation ABM Forum

June 21 @ 9:00 am - 5:30 pm
One Alfred Place,
One Alfred Place, London, WC1E 7EB United Kingdom
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Since ITSMA pioneered ABM over ten years ago, we have seen three types of ABM emerge to cope with the demand to scale: Strategic ABM, ABM Lite, and Programmatic ABM. Join us in London to explore the trends in each type, learn lessons from those driving best practices, and find out how to implement a next-generation ABM program to achieve fantastic results at scale.

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July 2016

Developing a Differentiated Story for your Brand in Six Lines

July 6 @ 12:00 pm - 3:00 pm
One Alfred Place,
One Alfred Place, London, WC1E 7EB United Kingdom
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Telling your company’s story clearly and simply is challenging. Imagine being able to tell a differentiated story for your brand in just six lines. Join us for an extraordinary brand storytelling workshop.

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September 2016

ITSMA Account Based Marketing Certification Programme

September 28 - September 29
CIM | Moor Hall,
Cookham, Berkshire SL6 9QH
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We have developed a robust and flexible methodology, we have created industry best practices, and we have a solid track record of success. We have developed a comprehensive Account Based Marketing Certificate Programme. To-date we have conducted three very successful programmes both in North America and Europe.

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November 2016

Marketing Vision 2016

November 1 - November 2
The Charles Hotel,
One Bennett Street, Cambridge, MA 02138 United States
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ITSMA’s 23rd Annual Conference will be in Cambridge, MA, November 1-2, 2016. We will have an extraordinary line-up of speakers, pre- and post-conference workshops, networking opportunities, and the 2016 Marketing Excellence Awards celebration.

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December 2016

Introduction to Account Based Marketing Workshop

December 7 @ 9:30 am - 5:00 pm
One Alfred Place,
One Alfred Place, London, WC1E 7EB United Kingdom
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With ABM in the top five priorities for marketers this year, and an average increase of 30% in ABM budgets for 2016, isn’t it time you found out how ABM could work for you? This one-day workshop provides an introduction to ABM and how to apply it to drive growth in your most important accounts. You will work through ITSMA’s proven seven-step process, and practice building an ABM plan on a case study account to maximize your learning during the day.

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