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March 2016

Demystifying Account Based Marketing

March 10 @ 11:00 am - 12:00 pm

ITSMA pioneered the concept of Account Based Marketing more than a decade ago, and since then we have been researching, training, certifying and advising marketers in ABM around the world.

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$1420

Introduction to Account Based Marketing Workshop

March 17 @ 9:30 am - 4:00 pm
One Alfred Place,
One Alfred Place, London, WC1E 7EB United Kingdom
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With ABM in the top five priorities for marketers this year, and an average increase of 30% in ABM budgets for 2016, isn’t it time you found out how ABM could work for you? This one-day workshop provides an introduction to ABM and how to apply it to drive growth in your most important accounts. You will work through ITSMA’s proven seven-step process, and practice building an ABM plan on a case study account to maximize your learning during the day.

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$195.00

Charting a New Course for Marketing in a Product as a Service World

March 23 @ 11:00 am - 12:00 pm

This ITSMA briefing considers the lessons that come from new approaches to the product-services dynamic and how these can be applied more widely.

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April 2016
$95

Scaling Account Based Marketing Programs for Improved Results – New York

April 6 @ 12:00 pm - 2:00 pm
The Roosevelt Hotel,
45 E 45th Street, New York, NY 10017 United States
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At this this ITSMA lunch briefing, we will explore how to implement a next-generation ABM initiative strategy that takes advantage of new technologies and techniques to scale your ABM activities and achieve superior results.

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$95

Scaling Account Based Marketing Programs for Improved Results – Chicago

April 12 @ 12:00 pm - 2:00 pm
Gene and Georgetti, Rosemont,
9421 W Higgins Rd, Rosemont, 60018 United States
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At this this ITSMA lunch briefing, we will explore how to implement a next-generation ABM initiative strategy that takes advantage of new technologies and techniques to scale your ABM activities and achieve superior results.

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$95

Scaling Account Based Marketing Programs for Improved Results – Santa Clara

April 14 @ 12:00 pm - 2:00 pm
Hyatt Regency Santa Clara,
5101 Great America Parkway, Santa Clara, CA 95054 United States
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At this this ITSMA lunch briefing, we will explore how to implement a next-generation ABM initiative strategy that takes advantage of new technologies and techniques to scale your ABM activities and achieve superior results.

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$6050

ITSMA Account Based Marketing Certification Programme

April 19 - April 20
Moor Hall Conference Centre,
Chartered Institute of Marketing, Cookham, Berkshire SL6 9QH United Kingdom
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We have developed a robust and flexible methodology, we have created industry best practices, and we have a solid track record of success. We have developed a comprehensive Account Based Marketing Certificate Programme. To-date we have conducted three very successful programmes both in North America and Europe.

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$195.00

Scaling Account Based Marketing Programs for Improved Results

April 19 @ 11:00 am - 12:00 pm

This ITSMA web briefing will explore how to implement a next-generation ABM initiative strategy that takes advantage of new technologies and techniques to scale your ABM activities and achieve superior results.

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May 2016
$895

3-Session Introduction to Account Based Marketing (Online Training)

May 3 @ 11:00 am - 12:30 pm

A three-session web-based training program based on the proven ITSMA ABM Framework. These sessions will provide an in-depth overview of the ABM Methodology. At the end of these sessions, the participants will have a good understanding of all of the key components of a successful ABM program.

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$1995

ITSMA’s 2016 Marketing Leadership Forum

May 24 - May 25
The Westin Verasa,
1314 McKinstry Street, Napa, CA 94559 United States
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The ITSMA 2016 Marketing Leadership Forum is an opportunity for senior technology and professional services marketers to meet, discuss, and learn with peers on the top marketing issues facing our industry. Participants will benefit from a smaller, more intimate setting than most conferences, providing open dialogue, interaction, and networking.

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June 2016
$6050.00

Account Based Marketing Certification Program

June 23 - June 24

Account Based Marketing℠ (ABM) is a structured approach to developing and implementing highly customized sales and marketing campaigns for single accounts, prospects, or partnerships. By treating each client as a market of one, you can broaden and deepen your relationships with individuals at key accounts as well as increase awareness and demand for your services and solutions.

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November 2016

Marketing Vision 2016

November 1 - November 2
The Charles Hotel,
One Bennett Street, Cambridge, MA 02138 United States
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ITSMA’s 23rd Annual Conference will be in Cambridge, MA, November 1-2, 2016. We will have an extraordinary line-up of speakers, pre- and post-conference workshops, networking opportunities, and the 2016 Marketing Excellence Awards celebration.

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