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September 2015

ABM Campaign Planning…What’s the big deal?

September 9 @ 11:00 am - 11:30 am

8:00 am Pacific – 11:00 am Eastern – 16:00 London (Duration: 30 minutes) You build and run campaigns every day, right? You know what to do. So what’s the big…

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Communicating Marketing’s Impact and ROI to the C-Suite

September 16 @ 6:00 pm - 9:00 pm
One Alfred Place,
One Alfred Place, London, WC1E 7EB United Kingdom
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During the evening, we will share trends and highlights from ITSMA’s recent research survey on the topic to frame our discussion. We’ll look more closely at how executive leadership teams perceive the value that marketing delivers, common practices in quantifying marketing performance, and options for establishing and communicating return on marketing investment.

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$95

Enabling Sales and Extending SMEs for Deeper Customer Engagement – Dallas, TX

September 29 @ 12:00 pm - 2:00 pm
Dallas/Addison Marriott Quorum by the Galleria,
14901 Dallas Parkway, Dallas, TX 75254 United States

Also in: Palo Alto, CA (10/1) and Basking Ridge, NJ (10/7) Overview Both SMEs and sales are critical to effective selling of B2B services, but the real challenge is getting…

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ITSMA Account Based Marketing Certification Programme

September 30 - October 1
Moor Hall Conference Centre,
Chartered Institute of Marketing, Cookham, Berkshire SL6 9QH United Kingdom
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Location: The Chartered Institute of Marketing in Cookham, Berkshire, UK (Also in Cambridge, Massachusetts, USA – Kickoff on December 15-16, 2015) Overview Account Based Marketing℠ (ABM) is a structured approach to developing and implementing…

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October 2015
$95

Enabling Sales and Extending SMEs for Deeper Customer Engagement – Palo Alto, CA

October 1 @ 12:00 pm - 2:00 pm
Sheraton Palo Alto,
625 El Camino Real, Palo Alto, CA 94301 United States
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Also in: Dallas, TX (9/29), and Basking Ridge, NJ (10/7) Overview Both SMEs and sales are critical to effective selling of B2B services, but the real challenge is getting the…

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$895

Introduction to Account Based Marketing (Online Training)

October 6 @ 11:00 am - 12:30 pm

A three-session web-based training program based on the proven ITSMA ABM Framework. These sessions will provide an in-depth overview of the ABM Methodology. At the end of these sessions, the participants will have a good understanding of all of the key components of a successful ABM program.

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$95

Enabling Sales and Extending SMEs for Deeper Customer Engagement – Basking Ridge, NJ

October 7 @ 12:00 pm - 2:00 pm
Dolce Hotel,
300 North Maple Avenue, Basking Ridge, NJ 07920 United States
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Also in: Dallas, TX (9/29), and Palo Alto, CA (10/1) Overview Both SMEs and sales are critical to effective selling of B2B services, but the real challenge is getting the…

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$195.00

Enabling Sales and Extending SMEs for Deeper Customer Engagement

October 14 @ 11:00 am - 12:00 pm

Deeper customer engagement depends on enabling sales teams to act as extensions of the knowledge and expertise of SMEs. Simple, but not necessarily easy. This ITSMA briefing examines best practices in enabling sales teams and extending the reach of SMEs—and how customers respond.

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$95

Enabling Sales and Extending SMEs for Deeper Customer Engagement – London, UK

October 29 @ 12:00 pm - 2:00 pm
One Alfred Place,
One Alfred Place, London, WC1E 7EB United Kingdom
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Overview Both SMEs and sales are critical to effective selling of B2B services, but the real challenge is getting the best out of both. That task falls to marketing. Deeper…

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November 2015
$1995

ITSMA’s Annual Marketing Conference 2015

November 3 - November 4
The Charles Hotel,
One Bennett Street, Cambridge, MA 02138 United States
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ITSMA’s 22nd Annual Marketing Conference will be in Cambridge, MA, November 3 and 4. We will have an extraordinary line-up of speakers, pre- and post-conference workshops, networking opportunities, and the Marketing Excellence Awards celebration.

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$195.00

ITSMA’s 2015 How Buyer’s Consume Information Study: Moving Towards an Omnichannel Experience

November 17 @ 11:00 am - 12:00 pm

All of the different channels customers and marketers use today mean that an old challenge has once again become prominent: ensuring a consistent, seamless experience for customers across all of these interactions. In this briefing, ITSMA will examine customer experience from the customer perspective.

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December 2015

Account Based Marketing Certification Program

December 15 - December 16
The Charles Hotel,
One Bennett Street, Cambridge, MA 02138 United States
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Overview Account Based Marketing℠ (ABM) is a structured approach to developing and implementing highly customized sales and marketing campaigns for single accounts, prospects, or partnerships. By treating each client as…

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$195.00

Charting a New Course for Services in Product-centric Companies

December 17 @ 11:00 am - 12:00 pm

This ITSMA briefing considers the lessons that come from new approaches to the product-services dynamic and how these can be applied more widely.

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