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March 2015
$95

Capitalizing on Marketing’s New Tools and Technologies

March 31 @ 12:00 pm - 2:00 pm
Boston Marriott Newton,
2345 Commonwealth Ave, Newton, MA 02466 United States
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  Also in:New York, NY on April 2, 2015 and San Jose, CA on April 7, 2015 Overview Marketing automation and other tools have given us a new window into…

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April 2015
$95

Capitalizing on Marketing’s New Tools and Technologies

April 2 @ 12:00 pm - 2:00 pm
The Roosevelt Hotel,
45 E 45th Street, New York, NY 10017 United States
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  Also in: Newton, MA on March 31, 2015 and San Jose, CA on April 7, 2015 Overview Marketing automation and other tools have given us a new window into…

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$95

Capitalizing on Marketing’s New Tools and Technologies

April 7 @ 12:00 pm - 2:00 pm
DoubleTree by Hilton San Jose,
2050 Gateway Place, San Jose, CA 95110 United States
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  Also in: Newton, MA on March 31, 2015 and New York, NY on April 2, 2015 Overview Marketing automation and other tools have given us a new window into…

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$195.00

Capitalizing on Marketing’s New Tools and Technologies

April 14 @ 11:00 am - 12:00 pm

This ITSMA briefing evaluates adoption of marketing technology tools in B2B services, how marketers are using these tools, and how effectively marketing technology is integrated into the wider scope of marketing activities and objectives.

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May 2015
$895

Introduction to Account Based Marketing (Online Training)

May 5 @ 11:00 am - 12:30 pm

A three-session web-based training program based on the proven ITSMA ABM Framework. These sessions will provide an in-depth overview of the ABM Methodology. At the end of these sessions, the participants will have a good understanding of all of the key components of a successful ABM program.

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June 2015
$1895

ITSMA’s 2015 Marketing Leadership Forum

June 2 - June 3
The Westin Verasa,
1314 McKinstry Street, Napa, CA 94559 United States
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The Marketing Leadership Forum is an event for senior technology and professional services marketers to meet, discuss, and learn with peers on the top marketing issues facing our industry. Attendees will benefit from a smaller, more intimate setting than most conferences, providing open dialogue, interaction, and networking.

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$195.00

Communicating Marketing Impact and ROI to the C-Suite

June 17 @ 11:00 am - 12:00 pm

It’s time to find the right ways to demonstrate the impact and effectiveness that B2B marketing delivers. In this ITSMA briefing, we’ll explore common practice, what leaders are doing, and what the future might hold for quantifying marketing performance.

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Account Based Marketing Certification Program

June 30 - July 1
The Charles Hotel,
One Bennett Street, Cambridge, MA 02138 United States
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Overview Account Based Marketing℠ (ABM) is a structured approach to developing and implementing highly customized sales and marketing campaigns for single accounts, prospects, or partnerships. By treating each client as…

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September 2015

ITSMA Account Based Marketing Certification Programme

September 30 - October 1
Moor Hall Conference Centre,
Chartered Institute of Marketing, Cookham, Berkshire SL6 9QH United Kingdom
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Location: The Chartered Institute of Marketing in Cookham, Berkshire, UK (Also in Cambridge, Massachusetts, USA – Kickoff on June 30 and July 1, 2015) Overview Account Based Marketing℠ (ABM) is a structured approach to…

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