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February 2015

The New Architecture of Marketing Leadership

February 18 @ 10:00 am - 3:00 pm
Hyatt Regency Mumbai,
Sahar Airport Road, Mumbai, India
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  Overview This invitation-only roundtable will explore the top issues and priorities facing Indian-based marketing leaders in the IT Services, Technology, and Outsourcing Market. The Roundtable will feature views from…

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May 2015

Introduction to Account Based Marketing (Online Training)

May 5 @ 7:30 am - 9:00 am

A three-session web-based training program based on the proven ITSMA ABM Framework. These sessions will provide an in-depth overview of the ABM Methodology. At the end of these sessions, the participants will have a good understanding of all of the key components of a successful ABM program.

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June 2015

Account Based Marketing Certification Program

June 30 - July 1
The Charles Hotel,
One Bennett Street, Cambridge, MA 02138 United States
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Overview Account Based Marketing℠ (ABM) is a structured approach to developing and implementing highly customized sales and marketing campaigns for single accounts, prospects, or partnerships. By treating each client as…

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