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May 2015
$895

Introduction to Account Based Marketing (Online Training)

May 5 @ 11:00 am - 12:30 pm

A three-session web-based training program based on the proven ITSMA ABM Framework. These sessions will provide an in-depth overview of the ABM Methodology. At the end of these sessions, the participants will have a good understanding of all of the key components of a successful ABM program.

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June 2015
$1895

ITSMA’s 2015 Marketing Leadership Forum

June 2 - June 3
The Westin Verasa,
1314 McKinstry Street, Napa, CA 94559 United States
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The Marketing Leadership Forum is an event for senior technology and professional services marketers to meet, discuss, and learn with peers on the top marketing issues facing our industry. Attendees will benefit from a smaller, more intimate setting than most conferences, providing open dialogue, interaction, and networking.

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$195.00

Communicating Marketing Impact and ROI to the C-Suite

June 17 @ 11:00 am - 12:00 pm

It’s time to find the right ways to demonstrate the impact and effectiveness that B2B marketing delivers. In this ITSMA briefing, we’ll explore common practice, what leaders are doing, and what the future might hold for quantifying marketing performance.

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Account Based Marketing Certification Program

June 30 - July 1
The Charles Hotel,
One Bennett Street, Cambridge, MA 02138 United States
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Overview Account Based Marketing℠ (ABM) is a structured approach to developing and implementing highly customized sales and marketing campaigns for single accounts, prospects, or partnerships. By treating each client as…

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July 2015

Leading Change in My Organization; Managing the Change in Me

July 2 @ 12:00 pm - 3:00 pm
One Alfred Place,
One Alfred Place, London, WC1E 7EB United Kingdom
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When we’re talking about significant change, such as changing the business model and culture of the business from products to solutions, you can’t see the end from the beginning. You need to let change emerge, to co-create it with everyone in the organization. The challenge is to provide enough sense of direction whilst enabling everyone to own the future. Join us at our Masterclass on leading change.

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September 2015

Communicating Marketing Impact and ROI to the C-Suite

September 16 @ 6:00 am - 9:00 pm
One Alfred Place,
One Alfred Place, London, WC1E 7EB United Kingdom
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During the evening, we will share trends and highlights from ITSMA’s recent research survey on the topic to frame our discussion. We’ll look more closely at how executive leadership teams perceive the value that marketing delivers, common practices in quantifying marketing performance, and ptions for establishing and communicating return on marketing investment.

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ITSMA Account Based Marketing Certification Programme

September 30 - October 1
Moor Hall Conference Centre,
Chartered Institute of Marketing, Cookham, Berkshire SL6 9QH United Kingdom
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Location: The Chartered Institute of Marketing in Cookham, Berkshire, UK (Also in Cambridge, Massachusetts, USA – Kickoff on June 30 and July 1, 2015) Overview Account Based Marketing℠ (ABM) is a structured approach to…

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October 2015
$195.00

Enabling Sales & Extending SMEs for Deeper Customer Engagement

October 7 @ 11:00 am - 12:00 pm

Deeper customer engagement depends on enabling sales teams to act as extensions of the knowledge and expertise of SMEs. Simple, but not necessarily easy. This ITSMA briefing examines best practices in enabling sales teams and extending the reach of SMEs—and how customers respond.

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November 2015
$195.00

ITSMA’s 2015 How Buyer’s Consume Information Study: Moving Towards an Omnichannel Experience

November 17 @ 11:00 am - 12:00 pm

All of the different channels customers and marketers use today mean that an old challenge has once again become prominent: ensuring a consistent, seamless experience for customers across all of these interactions. In this briefing, ITSMA will examine customer experience from the customer perspective.

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December 2015
$195.00

Charting a New Course for Services in Product-centric Companies

December 16 @ 11:00 am - 12:00 pm

This ITSMA briefing considers the lessons that come from new approaches to the product-services dynamic and how these can be applied more widely.

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