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September 2016

Embracing Agility: Creating a Digital, Agile Marketing Organization

September 14 @ 6:00 pm - 9:00 pm
One Alfred Place,
One Alfred Place, London, WC1E 7EB United Kingdom
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At this Executive Roundtable we will discuss key trends in creating a digitally enabled agile marketing organization and share highlights from ITSMA’s 2016 Agile Marketing Survey.

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$6050

ITSMA Account Based Marketing Certification Programme – Two-day Kickoff Workshop

September 28 - September 29
CIM | Moor Hall,
Cookham, Berkshire SL6 9QH
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After the two-day in-person Kickoff Workshop on September 28-29, for the following three-to-four months you will be applying the learned principles to one of your current clients.

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October 2016
$95

Insight-Led Marketing: Lessons from Industry Leaders – Dallas

October 4 @ 12:00 pm - 2:00 pm
Dallas/Addison Marriott Quorum by the Galleria,
14901 Dallas Parkway, Dallas, TX 75254 United States
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Building upon the latest research and conversation with top performers, this briefing will explore the challenges, priorities, and lessons learned for creating and utilizing data-driven insight to optimize marketing strategy, planning, and execution.

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$95

Insight-Led Marketing: Lessons from Industry Leaders – Santa Clara

October 5 @ 12:30 pm - 2:30 pm
Hyatt Regency Santa Clara,
5101 Great America Parkway, Santa Clara, CA 95054 United States
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Building upon the latest research and conversation with top performers, this briefing will explore the challenges, priorities, and lessons learned for creating and utilizing data-driven insight to optimize marketing strategy, planning, and execution.

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$95

Insight-Led Marketing: Lessons from Industry Leaders – Bernardsville

October 13 @ 12:00 pm - 2:00 pm
The Bernards Inn,
27 Mine Brook Rd, Bernardsville, NJ 07924 United States
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Building upon the latest research and conversation with top performers, this briefing will explore the challenges, priorities, and lessons learned for creating and utilizing data-driven insight to optimize marketing strategy, planning, and execution.

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$195.00

Insight-Led Marketing: Lessons from Industry Leaders – Webinar

October 18 @ 11:00 am - 12:00 pm

Building upon the latest research and conversation with top performers, this webinar will explore the challenges, priorities, and lessons learned for creating and utilizing data-driven insight to optimize marketing strategy, planning, and execution.

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$95

Insight-Led Marketing: Lessons from Industry Leaders – London

October 19 @ 12:00 pm - 2:00 pm
One Alfred Place,
One Alfred Place, London, WC1E 7EB United Kingdom
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Building upon the latest research and conversation with top performers, this London, UK briefing will explore the challenges, priorities, and lessons learned for creating and utilizing data-driven insight to optimize marketing strategy, planning, and execution.

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November 2016
$1995

Marketing Vision 2016

November 1 - November 2
The Charles Hotel,
One Bennett Street, Cambridge, MA 02138 United States
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ITSMA’s Annual Conference is the one industry event focused exclusively on marketing excellence for B2B services and solutions. Marketing Vision 2016 continues the tradition with a deep dive into such issues as digital transformation and big data, the move to marketing agility, and best practices for marketing in the as-a-service, connected world.

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$195.00

The Changing Landscape for Customer Engagement

November 15 @ 11:00 am - 12:00 pm

This online briefing will feature highlights from the 2016 ‘How Customers Consume Information’ study as well as recommendations for marketers to respond effectively to the changing landscape for customer engagement.

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December 2016
$1420

Introduction to Account Based Marketing Workshop

December 2 @ 9:30 am - 5:00 pm
One Alfred Place,
One Alfred Place, London, WC1E 7EB United Kingdom
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With ABM in the top five priorities for marketers this year, and an average increase of 30% in ABM budgets for 2016, isn’t it time you found out how ABM could work for you? This one-day workshop provides an introduction to ABM and how to apply it to drive growth in your most important accounts. You will work through ITSMA’s proven seven-step process, and practice building an ABM plan on a case study account to maximize your learning during the day.

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$6050

ITSMA Account Based Marketing Certification Program

December 6 - December 7

After the two-day in-person Kickoff Workshop on December 6-7, for the following three-to-four months you will be applying the learned principles to one of your current clients.

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