How our pandemic experience can help us tackle climate change
Momentum ITSMA's Rebecca Miles’ writes about how our pandemic experience can help us address climate change.
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Momentum ITSMA's Rebecca Miles’ writes about how our pandemic experience can help us address climate change.
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Mani Dasgupta of IBM describes three principles to collaborative executive engagement at scale: Cohorts, context, and customization
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Six ways that data-savvy B2B marketers can data to tie marketing activity to business results and influence business strategy.
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The themes of growth and competitive intelligence have never been more linked than they are at this moment.
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ITSMA research shows that senior executives think thought leadership is essential. B2B marketers should take this opportunity to arm their sales counterparts...
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There has never been a better time for marketers to engage with the C-suite as purpose-driven brands, according to Holly Humphrey, Founder and CEO of HH Communications & Consulting.
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From account planning to sales enablement and everything in between, CI adds a layer of deep insight that will translate into a more robust go to market and bigger wins for your sales and marketing teams.
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Learn how four leading CMOs adjusted to the new business environment by re-imagining the marketing journey with greater dependence on digital technology.
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Rob Leavitt talks with Leslie Taylor, Global Director at Gensler, about how to engage with executives through thought leadership, and more.
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The pressure for financial services to deliver has never been greater. But how can tech vendors help make this happen? How can they strengthen resilience while accelerating transformation?
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In the wake of the pandemic, marketers saw an 8.4% decrease in marketing budgets. In 2021 marketing budgets and staff are bouncing back.
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What is the conversion rate benchmark of Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) and also the average ageing benchmark rate of MQL to SQL?
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To support B2B marketers as they recommit to driving growth, strategically, we have released our research themes for 2021.
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