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| How Dell Mobilized a Disciplined Army of Social Media Ambassadors |
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Document
Type: Case Study
Pub. Date: May 14, 2013 Ref. Number:
CS0033 |
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| Triple Your Pipeline, Cut Churn, Expand Your Reach: Lessons from DocuSign |
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Document
Type: Viewpoint
Pub. Date: April 29, 2013 Ref. Number:
V0061 |
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| ITSMA Online Survey: Realizing the Promise of Marketing Technology |
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Document
Type: Benchmarking Study Abbreviated Summary Available
Pub. Date: April 25, 2013 Ref. Number:
SV4586U |
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| Realizing the Promise of Marketing Technology |
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Document
Type: Online Briefing
Pub. Date: April 24, 2013 Ref. Number:
OLB130423 |
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| Repositioning for SMAC: Seven Rules for a New Era |
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Document
Type: Viewpoint
Pub. Date: April 22, 2013 Ref. Number:
V0060 |
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| The New Reality of Focused Customer Centricity |
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Document
Type: Viewpoint Free for all registered users (sign up)
Pub. Date: April 1, 2013 Ref. Number:
V0059 |
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| Professional Services and Solutions, 2012 Brand Tracking Study |
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Document
Type: Study Abbreviated Summary Available
Pub. Date: March 4, 2013 Ref. Number:
BPS012 |
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| Services Marketing Budgets and Benchmarks: 2013 Budget Allocations and Trends |
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Document
Type: Benchmarking Study Abbreviated Summary Available
Pub. Date: February 28, 2013 Ref. Number:
B024 |
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| Why You Need a Chief Marketing Technologist |
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Document
Type: Viewpoint
Pub. Date: February 27, 2013 Ref. Number:
V0058 |
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| How to Market to Traditional and B2B Social Buyers |
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Document
Type: Update
Pub. Date: February 19, 2013 Ref. Number:
U0078 |
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| It’s a Marketing SMAC-down: Why You Need to Reposition Your Company |
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Document
Type: Viewpoint
Pub. Date: February 8, 2013 Ref. Number:
V0057 |
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| ITSMA’s 2013 State of the Marketing Profession Address |
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Document
Type: Online Briefing
Pub. Date: January 25, 2013 Ref. Number:
OLB130123 |
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| Marketing for Impact: Five Strategic Imperatives for Growth |
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Document
Type: Commentary Free for all registered users (sign up)
Pub. Date: January 24, 2013 Ref. Number:
CM0091 |
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| Marketing Transformation: Are We There Yet? |
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Document
Type: Update
Pub. Date: January 16, 2013 Ref. Number:
U0077 |
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| Microsoft’s ABM Metrics: Making the Case to Scale Up |
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Document
Type: Case Study
Pub. Date: January 11, 2013 Ref. Number:
CS0032 |
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| Three Trends You Can’t Ignore: Results from the ITSMA How Buyers Consume Information Survey, 2012 |
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Document
Type: Focus Report Abbreviated Summary Available
Pub. Date: December 12, 2012 Ref. Number:
F022 |
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| The Buyer Divide: How to Market to Traditional and B2B Social Buyers |
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Document
Type: Online Briefing
Pub. Date: December 11, 2012 Ref. Number:
OLB121211 |
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| Lead Management Roadmap |
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Document
Type: Tool
Pub. Date: November 28, 2012 Ref. Number:
TB048 |
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| Mastering the Six Principles of Marketing Performance Management |
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Document
Type: Online Briefing
Pub. Date: November 13, 2012 Ref. Number:
OLB121108 |
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| How to Build Successful Customer Satisfaction and Loyalty Programs That Drive Growth |
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Document
Type: Focus Report Abbreviated Summary Available
Pub. Date: October 25, 2012 Ref. Number:
F023 |
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| Marketing’s Perfect Storm: The Blend of Art and Science |
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Document
Type: Viewpoint
Pub. Date: October 10, 2012 Ref. Number:
V0055 |
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| From Support to Strategy: How Marketing Can Increase Its Value to the Business |
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Document
Type: Viewpoint
Pub. Date: September 28, 2012 Ref. Number:
V0056 |
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| The Path to Better Marketing Results |
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Document
Type: Benchmarking Study Abbreviated Summary Available
Pub. Date: September 20, 2012 Ref. Number:
SV4586 |
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| Six Steps to Crafting Effective Value Propositions |
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Document
Type: Tool
Pub. Date: September 19, 2012 Ref. Number:
TB047 |
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| How Marketing Can Facilitate the Go-to-Market Strategy |
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Document
Type: Tool
Pub. Date: September 5, 2012 Ref. Number:
TB046 |
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