10 women inspiring inclusion on International Women’s Day
It is International Women’s Day – a time to celebrate the fantastic achievements of women across the world.
Blog
It is International Women’s Day – a time to celebrate the fantastic achievements of women across the world.
Blog
Generative AI continues to dominate discussions in 2024. In the fast-paced world of enterprise buying, gen AI looks to be a game-changer.
Forbes
Why should a brand invest in research-driven thought leadership – something that takes time and effort – when they could pump out quick content for SEO or campaigns?
Blog
For 2024, expectations for Account-Based Marketing are riding at an all-time high. But the landscape is evolving, so it’s crucial to know and understand the dynamics to maximize ROI.
Forbes
In an environment where over 65% of business comes from existing customers, if you neglect customer satisfaction you are missing out.
Article
On the surface, thought leadership is all about providing insight to your clients to help build relationships. But it turns out that insight is the golden thread running through the whole thought leadership process.
Blog
The Value of B2B Thought Leadership Survey gauges how the current economic climate is shaping senior executives’ needs and objectives.
Research Publications
ABM programs can mistakenly be positioned as demand generation initiatives, with serious consequences on performance.
Podcast
Kyndryl is a business that was founded and structured around implementing ABM right from the start. In our latest ABM podcast, Andrew Fitzgerald, Vice President of Global Account-Based Marketing explains “The Kyndryl Way” and why it was so important to design a marketing function with strategic clients at its core.
Podcast
Thought leadership development is a balancing act. You need to harness the right stakeholders, at the right time, with the right insights.
Article
Despite the unquestionable importance of partner-driven go-to-market strategies and ABM initiatives, they’ve traditionally operated in separate organizational silos. However, a transformative shift is in progress, fueled by client demands for heightened synergy among their suppliers.
Article
In the world of ABM and alliances, there’s a clear mantra: one team, one strategy, one goal. In our latest ABM podcast, Pooja Golechha, Senior Manager Partner Marketing and Account-Based Marketing at Pega, explains why uniting from day one creates a robust foundation for success.
Podcast
October is Black History Month, so we want to ‘Salute our Sisters’ by recognizing and honoring the remarkable achievements of some of the most influential and inspiring black women in sales and marketing.
Blog