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Turning Case Studies into Customer Engagement: How Cisco Gets to Yes
Document Type: Case Study        
Pub. Date: April 10, 2014        Ref. Number:  CS0036

Engaging Millennial Influencers
Document Type: Viewpoint        
Pub. Date: April 3, 2014        Ref. Number:  V0065

Get Your Buyers the Information They Need in the Channels They Use
Document Type: Update        
Pub. Date: March 26, 2014        Ref. Number:  U0082

ITSMA’s Top Ten Marketing Ideas of 2013
Document Type: Update        Free for all registered users (sign up)
Pub. Date: March 24, 2014        Ref. Number:  U0083

Achieving a Higher ROI with Account Based Marketing
Document Type: Online Briefing        
Pub. Date: March 17, 2014        Ref. Number:  OLB140304

Professional Services and Solutions, 2013 Brand Tracking Study
Document Type: Study        Abbreviated Summary Available
Pub. Date: March 10, 2014        Ref. Number:  BPS013

ITSMA Online Survey: The New Face of Marketing in India
Document Type: Survey        
Pub. Date: March 6, 2014        Ref. Number:  SV4591

How Storytelling Enables Powerful Thought Leadership
Document Type: Viewpoint        
Pub. Date: February 17, 2014        Ref. Number:  V0064

The Best of ITSMA’s 20th Annual Conference
Document Type: Update        
Pub. Date: February 13, 2014        Ref. Number:  U0081

Services Marketing Budgets and Benchmarks: 2014 Budget Allocations and Trends
Document Type: Benchmarking Study        Complimentary Version Available
Pub. Date: February 5, 2014        Ref. Number:  B025

ITSMA’s 2014 State of the Marketing Profession Address
Document Type: Online Briefing        
Pub. Date: January 27, 2014        Ref. Number:  OLB140123

ITSMA Online Survey: Account Based Marketing and ROI: Building the Case for Investment
Document Type: Benchmarking Study        Complimentary Version Available
Pub. Date: January 16, 2014        Ref. Number:  SV4590F

Clean Up Your Data: Best Practices in Data, Modeling, and Metrics
Document Type: Viewpoint        
Pub. Date: December 12, 2013        Ref. Number:  V0063

B2B Marketing Measurement: How To Graduate From Reporting Outputs To Impacting Outcomes
Document Type: Online Briefing        
Pub. Date: December 9, 2013        Ref. Number:  EVN131203

From Complex to Comprehensible: Juniper Transforms the Services Portfolio
Document Type: Case Study        
Pub. Date: December 2, 2013        Ref. Number:  CS0035

How Buyers Consume Content, Knowledge, and Wisdom
Document Type: Online Briefing        
Pub. Date: November 25, 2013        Ref. Number:  OLB131119

How Buyers Consume: Content, Knowledge, and Wisdom, Results from the ITSMA How B2B Buyers Consume Information Survey, 2013
Document Type: Focus Report        Abbreviated Summary Available
Pub. Date: November 18, 2013        Ref. Number:  F024F

ITSMA Online Survey: Thought Leadership Selling: How to Help Sales Influence Customers with Ideas
Document Type: Benchmarking Study        Abbreviated Summary Available
Pub. Date: November 13, 2013        Ref. Number:  SV4589

Adopting Marketing Technology: Six Best Practices
Document Type: Update        
Pub. Date: October 29, 2013        Ref. Number:  U0080

Thought Leadership Selling: How to Help Sales Influence Customers with Ideas
Document Type: Online Briefing        
Pub. Date: October 24, 2013        Ref. Number:  OLB131015

Creating Great Marketing Dashboards
Document Type: Update        
Pub. Date: September 11, 2013        Ref. Number:  U0079

How Marketing Can Lead: The CMO as a Strategic Systems Thinker
Document Type: Viewpoint        
Pub. Date: August 12, 2013        Ref. Number:  V0062

Elevating Brand Perceptions: How TCS Reframed its Peer Group
Document Type: Case Study        
Pub. Date: July 10, 2013        Ref. Number:  CS0034

2013 ITSMA/VEM/Forrester Marketing Performance Management Survey: Increasing Marketing’s Relevance to the Business
Document Type: Benchmarking Study        Abbreviated Summary Available
Pub. Date: June 14, 2013        Ref. Number:  SV4588

Measuring and Communicating Marketing Performance
Document Type: Online Briefing        
Pub. Date: June 5, 2013        Ref. Number:  OLB130604

 


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