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The New Architecture of Marketing Talent
Document Type: Online Briefing        
Pub. Date: December 10, 2014        Ref. Number:  OLB141209

Persuading Buyers to Choose You
Document Type: Online Briefing        
Pub. Date: November 20, 2014        Ref. Number:  OLB141118

How to Calculate Net Promoter Score
Document Type: Tool        
Pub. Date: November 18, 2014        Ref. Number:  TB054

From Support to Success: Salesforce’s Radical Approach to Customer Retention
Document Type: Case Study        
Pub. Date: November 10, 2014        Ref. Number:  CS0038

Increasing Engagement and Expansion with Current Accounts
Document Type: Online Briefing        
Pub. Date: October 17, 2014        Ref. Number:  OLB141014

ITSMA Online Survey: Marketing to Existing Customers: Engagement, Expansion, and Advocacy
Document Type: Benchmarking Study        Abbreviated Summary Available
Pub. Date: October 15, 2014        Ref. Number:  SV4594

ITSMA’s Framework for Effective Customer Engagement Programs
Document Type: Tool        
Pub. Date: October 8, 2014        Ref. Number:  TB053

Taking Professional Services to Market
Document Type: Viewpoint        
Pub. Date: September 30, 2014        Ref. Number:  V0069

A Framework for Measuring and Promoting Client Satisfaction
Document Type: Tool         
Pub. Date: September 17, 2014        Ref. Number:  TB027

How to Build Vertical Market Leadership
Document Type: Marketing Tool        
Pub. Date: August 19, 2014        Ref. Number:  TB051

Thought Leadership in Practice
Document Type: Update        
Pub. Date: August 14, 2014        Ref. Number:  U0084

Buyer Personas: The New Cornerstone of B2B Marketing
Document Type: Update        
Pub. Date: August 5, 2014        Ref. Number:  U0085

ITSMA’s Solutions Taxonomy
Document Type: Marketing Tool        
Pub. Date: July 23, 2014        Ref. Number:  TB050

Using Digital Media to Increase Lead Flow and Sales
Document Type: Viewpoint        
Pub. Date: July 8, 2014        Ref. Number:  V0068

The Link Between Marketing Performance Management and Value Creation
Document Type: Online Briefing        
Pub. Date: June 19, 2014        Ref. Number:  OLB140617

Marketing’s New Mandate: Get on the Delivery Truck
Document Type: Viewpoint        
Pub. Date: June 10, 2014        Ref. Number:  V0067

2014 ITSMA/VEM Marketing Performance Management Survey The Link Between Marketing Performance Management and Value Creation
Document Type: Benchmarking Study        Abbreviated Summary Available
Pub. Date: June 5, 2014        Ref. Number:  SV4593

Transform Marketing from a Cost Center to a Revenue Engine
Document Type: Viewpoint        
Pub. Date: May 27, 2014        Ref. Number:  V0066

CSC’s Dashboard Ties Marketing Activity to Business Results
Document Type: Case Study        
Pub. Date: May 13, 2014        Ref. Number:  CS0037

ITSMA Online Survey: Increasing Relevance with Buyer Personas and B2I Marketing
Document Type: Benchmarking Study        Abbreviated Summary Available
Pub. Date: May 7, 2014        Ref. Number:  SV4592

Use Personas and B2I to Market with Impact
Document Type: Online Briefing        
Pub. Date: April 23, 2014        Ref. Number:  OLB140422

Turning Case Studies into Customer Engagement: How Cisco Gets to Yes
Document Type: Case Study        
Pub. Date: April 10, 2014        Ref. Number:  CS0036

Engaging Millennial Influencers
Document Type: Viewpoint        
Pub. Date: April 3, 2014        Ref. Number:  V0065

Get Your Buyers the Information They Need in the Channels They Use
Document Type: Update        
Pub. Date: March 26, 2014        Ref. Number:  U0082

ITSMA’s Top Ten Marketing Ideas of 2013
Document Type: Update        Free for all registered users (sign up)
Pub. Date: March 24, 2014        Ref. Number:  U0083

 


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