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How to Build Vertical Market Leadership
Document Type: Marketing Tool        
Pub. Date: August 19, 2014        Ref. Number:  TB051

Thought Leadership in Practice
Document Type: Update        
Pub. Date: August 14, 2014        Ref. Number:  U0084

Buyer Personas: The New Cornerstone of B2B Marketing
Document Type: Update        
Pub. Date: August 5, 2014        Ref. Number:  U0085

ITSMA’s Solutions Taxonomy
Document Type: Marketing Tool        
Pub. Date: July 23, 2014        Ref. Number:  TB050

Using Digital Media to Increase Lead Flow and Sales
Document Type: Viewpoint        
Pub. Date: July 8, 2014        Ref. Number:  V0068

The Link Between Marketing Performance Management and Value Creation
Document Type: Online Briefing        
Pub. Date: June 19, 2014        Ref. Number:  OLB140617

Marketing’s New Mandate: Get on the Delivery Truck
Document Type: Viewpoint        
Pub. Date: June 10, 2014        Ref. Number:  V0067

2014 ITSMA/VEM Marketing Performance Management Survey The Link Between Marketing Performance Management and Value Creation
Document Type: Benchmarking Study        Abbreviated Summary Available
Pub. Date: June 5, 2014        Ref. Number:  SV4593

Transform Marketing from a Cost Center to a Revenue Engine
Document Type: Viewpoint        
Pub. Date: May 27, 2014        Ref. Number:  V0066

CSC’s Dashboard Ties Marketing Activity to Business Results
Document Type: Case Study        
Pub. Date: May 13, 2014        Ref. Number:  CS0037

ITSMA Online Survey: Increasing Relevance with Buyer Personas and B2I Marketing
Document Type: Benchmarking Study        Abbreviated Summary Available
Pub. Date: May 7, 2014        Ref. Number:  SV4592

Use Personas and B2I to Market with Impact
Document Type: Online Briefing        
Pub. Date: April 23, 2014        Ref. Number:  OLB140422

Turning Case Studies into Customer Engagement: How Cisco Gets to Yes
Document Type: Case Study        
Pub. Date: April 10, 2014        Ref. Number:  CS0036

Engaging Millennial Influencers
Document Type: Viewpoint        
Pub. Date: April 3, 2014        Ref. Number:  V0065

Get Your Buyers the Information They Need in the Channels They Use
Document Type: Update        
Pub. Date: March 26, 2014        Ref. Number:  U0082

ITSMA’s Top Ten Marketing Ideas of 2013
Document Type: Update        Free for all registered users (sign up)
Pub. Date: March 24, 2014        Ref. Number:  U0083

Achieving a Higher ROI with Account Based Marketing
Document Type: Online Briefing        
Pub. Date: March 17, 2014        Ref. Number:  OLB140304

Professional Services and Solutions, 2013 Brand Tracking Study
Document Type: Study        Abbreviated Summary Available
Pub. Date: March 10, 2014        Ref. Number:  BPS013

ITSMA Online Survey: The New Face of Marketing in India
Document Type: Survey        
Pub. Date: March 6, 2014        Ref. Number:  SV4591

How Storytelling Enables Powerful Thought Leadership
Document Type: Viewpoint        
Pub. Date: February 17, 2014        Ref. Number:  V0064

The Best of ITSMA’s 20th Annual Conference
Document Type: Update        
Pub. Date: February 13, 2014        Ref. Number:  U0081

Services Marketing Budgets and Benchmarks: 2014 Budget Allocations and Trends
Document Type: Benchmarking Study        Complimentary Version Available
Pub. Date: February 5, 2014        Ref. Number:  B025

ITSMA’s 2014 State of the Marketing Profession Address
Document Type: Online Briefing        
Pub. Date: January 27, 2014        Ref. Number:  OLB140123

ITSMA Online Survey: Account Based Marketing and ROI: Building the Case for Investment
Document Type: Benchmarking Study        Complimentary Version Available
Pub. Date: January 16, 2014        Ref. Number:  SV4590F

Clean Up Your Data: Best Practices in Data, Modeling, and Metrics
Document Type: Viewpoint        
Pub. Date: December 12, 2013        Ref. Number:  V0063

 


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