ITSMA Marketing Excellence Awards ›

Honoring standout performance in B2B marketing since 1998

Congratulations to the winners of our 2016 awards!

Diamond  winners include Accelya, Avanade, Cognizant, HCL Technologies, IBM, Juniper Networks, Misys, and PwC.

View all the winners, read the press release, and download all the summaries.

ITSMA has honored the best performance in marketing B2B services and solutions with our coveted Marketing Excellence Awards since 1998.

All too often in B2B marketing we barely finish one thing before we’re rushing off to the next. We rarely take the time to appreciate what we’ve accomplished, no matter how significant.

Beyond the gloss and glitz, our awards recognize the achievement of excellence in the four most critical aspects of marketing success: strategy and planning, innovation, execution, and business results.


The 2016 program included awards in seven categories, along with special awards for the top programs from small- and medium-sized businesses (SMB):

  • Accelerating Growth with Account-Based Marketing
  • Build Brand Differentiation
  • Delivering an Omnichannel Customer Experience
  • Driving Business with Thought Leadership
  • Enabling Sales for Deeper Customer Engagement
  • Ensuring Customer Success
  • Increasing Marketing Agility

We will announce the categories and timeline for the 2017 program in March. Check back for details then!



Account Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership