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ABM Book Launch! A Practitioner’s Guide to Account-Based Marketing

After fourteen years of developing ABM thinking, helping marketers design and implement ABM programs, I’m thrilled to announce the imminent publication of A Practitioner’s Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts.

by Bev Burgess January 26, 2017 Read more

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ITSMA HOT TOPICS!

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