Growth Through Excellence

For more than 25 years, ITSMA has led the way in defining building, and inspiring excellence in b2b marketing. Our members can access ITSMA’s content, tools and events through our community, The Growth Hub. 

A Momentum group company, we are part of a unique offer of research, consulting and learning services to support your growth journey.

About Us

" ITSMA has helped me think through my operating philosophy and my strategy for how I’m going to drive my organization forward.

Steve Pinedo

Chief Operating Officer, ExcelSense (formerly VP Product Marketing, Oracle)

" I truly appreciated my ITSMA trainers throughout the ABM accreditation process. The program structure is well thought through and the content, support and mentorship is amazing!

Rosemary Guedes

Senior Marketing Director, Infor

What We Do

ITSMA provides support, and resources to B2B marketers to enable, and inspire growth through excellence.

  • The Growth Hub community
  • Research studies, tools and frameworks
  • ABM & B2B Certification
  • Marketing Excellence Awards

Our consulting, research and learning services helping organisations drive account-based growth are provided by Momentum.


Growth Hub community members achieve excellence in a fast-moving industry, through:

  • Research & Insights
  • Access to Experts
  • Peer-to-Peer Networking
  • COE


A trusted and dynamic community of B2B marketers and growth professionals who want to drive and sustain growth.

Marketing Excellence Awards Programme

Since 1998, ITSMA has honored the best performance in marketing B2B services and solutions with our coveted annual Marketing Excellence Awards. 

ITSMA’s Marketing Excellence Awards (MEA) program focuses exclusively on B2B marketing for services and solutions. It is based on a comprehensive, strategic approach to marketing, recognizing marketers who move beyond communications alone to drive business success.

Beyond the gloss and glitz, our annual awards honor the pursuit of excellence in the four most critical aspects of marketing success: strategy and planning, innovation, execution, and business results.