As part of a continued partnership with Demandbase, ITSMA’s SVP, Rob Leavitt, is leading their one-day ABM Expert Training course for marketers who are ready to take their knowledge in Account-Based Marketing to to next level.
Developed in collaboration with ITSMA and Inverta, another ITSMA partner, this course is designed for Marketing and Sales professionals who are looking to improve their ABM performance and scale their efforts.
This full-day course will give you the confidence to solve the most complex ABM problems—even if you’ve been doing ABM for years.
You’ll learn about:
- Leveraging a blended ABM strategy: 1:1, 1:Few, 1:Many
- Going beyond Demand Generation – pipeline acceleration and customer upsell and retention
- Organizing and aligning your Marketing team for ABM
There will be a hands-on ABM case study in the afternoon, full of networking and problem solving with other ABM-minded professionals.
Your registration includes the cost of all workshop content, training materials, breakfast, lunch, and happy hour—with ample time for networking!
Learn about ITSMA’s Account-Based Marketing Education & Training or attend one of our Certification & Mentoring Kickoff Workshops in London or Boston.
Convene, New York
530 5th Avenue, Floor 9,
888 730 7307