Not just trained, ABM certified with an action plan ready to go
Succeeding with ABM requires a rare blend of marketing skills, leadership capability, and business acumen. As more companies invest in account-based marketing, the shortage of skilled ABM-ers continues to present a challenge for program leaders.
ITSMA pioneered ABM in the early 2000s and has worked since then with leading B2B technology, telecom, and services firms to design and execute ABM strategies and programs. Our approach, methodology, and practical experience are the best in the business, and we’ve trained hundreds of marketers from award-winning ABM programs for more than a decade.
Our industry-leading ABM Certification and Mentoring Program provides an intensive, 90-day immersion in the methodology and skills that ABM-ers need to succeed. The program includes six 2-hour, online sessions, four follow-on webinars, and expert, on-the-job mentoring and coaching to create a robust ABM plan that’s ready to go.
Who should participate?
ITSMA’s ABM Certification and Mentoring Program is designed for experienced, client-side marketing professionals who want to build their professional competency in ABM. We evaluate all applicants to make sure that everyone meets the minimum requirements for the program. (Please note: the program is not open to agency staff or consultants.)
Just getting started in ABM? Consider enrolling in our Fundamentals of ABM course.
What will I learn?
Specifically, the program helps you learn how to:
- Understand the value and impact of ABM, including the three distinct types of ABM (One-to-One; One-to-Few; and One-to-Many)
- Identify priority accounts for ABM
- Develop new insights into accounts
- Design targeted, differentiated propositions
- Craft marketing messages and campaigns that resonate
- Create and sustain deep, long-term relationships with executives
- Build client loyalty and intimacy
- Measure your impact in terms of reputation, relationships, and revenue in each account
The program provides a unique opportunity to learn from top ABM experts, explore real-world case studies, actively participate in group work and discussions, and network with marketers facing similar ABM challenges.
*In-person, classroom workshops are currently on hold due to COVID-19.
We provide certification through public and private courses across North America, EMEA, and APAC regions. You can sign up to our next public courses below.Training calendar
" I feel completely enabled and empowered to begin an actionable ABM strategy/program at my organization.
Senior Field Marketing Manager, Nutanix