ITSMA, the leadership community for B2B services and solutions marketing in the connected economy, today launches the 2021 Marketing Excellence Awards program.
The program honors standout performance in seven strategic and critical aspects of B2B marketing with a special focus on growth and innovation with high value services and solutions. In recognition of the increasing prominence of Account-Based Marketing (ABM) throughout the B2B marketing world, this year’s program includes two different ABM categories, along with five other areas of marketing impact.
“B2B marketers are used to constant change, but the scale and pace of change over the past year has shone an even brighter light on the importance of strategic focus, business alignment, creativity, and agility in optimizing marketing performance,” said Dave Munn, President and CEO of ITSMA. “We’ve been incredibly impressed with the radical shifts that marketers made last year and the results they continued to drive amid the most challenging environment we’ve seen in decades. So, we’re especially excited to launch this year’s program as a way to help reward and showcase the ways marketers have risen to the challenge.”
The Awards Program, now in its twenty-fourth year, recognizes programs that demonstrate deep market insight, innovative marketing approaches, and substantial business impact across the most important aspects of strategic B2B marketing. Last year’s winners included: Atos, BMC Software, Bottomline Technologies, Ciena, Cisco Systems, Cognizant, Infosys, Microsoft, O2, Panasonic, PwC, Qlik, SAP, SAP Concur, ServiceNow, and Sidecar.
The deadline for submissions is May 21, 2021.