Virtual Membership Executive Roundtable: Rethinking Marketing for the Next Normal

Amid the current disruption, marketing leaders need to look ahead to the “next normal” even as we continue to adjust existing plans and programs on a daily basis. But how should we approach the relevant questions given the radical uncertainty that we’re likely to face for many more months, or even longer? ITSMA’s Virtual Executive […]

Category: Event, Roundtable

Amid the current disruption, marketing leaders need to look ahead to the “next normal” even as we continue to adjust existing plans and programs on a daily basis. But how should we approach the relevant questions given the radical uncertainty that we’re likely to face for many more months, or even longer?

ITSMA’s Virtual Executive Roundtable for members only is designed to explore where marketing leaders are focused now, key challenges for the rest of the year, and what matters most in planning for what’s next. Using the six dimensions of ITSMA’s Marketing Transformation Model as a guide, we’ll dig in together to identify the most important issues and priorities facing marketing leaders today and the ones that will be critical as we move toward 2021 and beyond.

Participation in the Roundtable is limited to the Executive Sponsors from ITSMA member companies, with consideration given to designated senior-level alternates. Participants must agree to the Chatham House Rule: We will encourage open sharing of ideas and perspectives but keep all individual comments and affiliations confidential. ITSMA will publish, and participants can use, the general ideas and conclusions after the roundtable but not identify individual contributions.

To reserve your spot, please contact Christina McCarron.


Executive sponsors are also invited to attend any of ITSMA's complimentary Virtual Marketing Leadership Forum, also taking place on May 19.

There will be three sessions on the following:

  • Leading Marketing through the Pandemic: ITSMA Insight on Near-Term Priorities
  • Lessons from the Front Lines: CMO Perspectives on Marketing Amid Uncertainty
  • Rethinking Field Marketing and ABM: Learning from KPMG and Pure Storage

Event Details

Date:
Tuesday, May 19, 2020

Time:
10:30am - 12:00pm

Get this event for a reduced cost

If your company is an ITSMA corporate member, please visit the Growth Hub to receive member pricing when you register. If you're not onboarded to the Growth Hub yet, please contact Luisa Jones, Member Success Director, at [email protected] and she will get you started!

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