Virtual Membership Executive Roundtable: Rethinking Marketing for the Next Normal

Amid the current disruption, marketing leaders need to look ahead to the “next normal” even as we continue to adjust existing plans and programs on a daily basis. But how should we approach the relevant questions given the radical uncertainty that we’re likely to face for many more months, or even longer? ITSMA’s Virtual Executive […]

Category: Event, Roundtable

Amid the current disruption, marketing leaders need to look ahead to the “next normal” even as we continue to adjust existing plans and programs on a daily basis. But how should we approach the relevant questions given the radical uncertainty that we’re likely to face for many more months, or even longer?

ITSMA’s Virtual Executive Roundtable for members only is designed to explore where marketing leaders are focused now, key challenges for the rest of the year, and what matters most in planning for what’s next. Using the six dimensions of ITSMA’s Marketing Transformation Model as a guide, we’ll dig in together to identify the most important issues and priorities facing marketing leaders today and the ones that will be critical as we move toward 2021 and beyond.

Participation in the Roundtable is limited to the Executive Sponsors from ITSMA member companies, with consideration given to designated senior-level alternates. Participants must agree to the Chatham House Rule: We will encourage open sharing of ideas and perspectives but keep all individual comments and affiliations confidential. ITSMA will publish, and participants can use, the general ideas and conclusions after the roundtable but not identify individual contributions.

To reserve your spot, please contact Christina McCarron.


Executive sponsors are also invited to attend any of ITSMA's complimentary Virtual Marketing Leadership Forum, also taking place on May 19.

There will be three sessions on the following:

  • Leading Marketing through the Pandemic: ITSMA Insight on Near-Term Priorities
  • Lessons from the Front Lines: CMO Perspectives on Marketing Amid Uncertainty
  • Rethinking Field Marketing and ABM: Learning from KPMG and Pure Storage

Event Details

Date:
Tuesday, May 19, 2020

Time:
10:30am - 12:00pm

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Speakers

Rob Leavitt

Rob is a big picture thinker and strategist who lends his extensive experience in B2B marketing strategy, thought leadership, executive engagement, and account-based marketing to help clients develop and advance market leadership. As SVP, Advisory & Training, Rob works with a wide range of ITSMA corporate members and clients to sharpen strategy and improve programs that drive business impact with the clients that matter most. He oversees a number of research studies and publications, participates in ABM and other education and training projects, and hosts ITSMA's C-Suite Marketing Podcast.

Vincent Rousselet

Vincent is an experienced B2B marketer and strategist who has worked for and advised a number of blue-chip organizations in media, high tech, telecoms, and financial services in Europe, America and Asia. As a vice president with ITSMA, Vincent provides practical experience and insight to members and clients on a wide range of topics from strategy formulation, market intelligence, go-to-market planning, brand positioning, campaign management, value proposition development, storytelling, account-based marketing, analyst relations, and more.

Julie Schwartz

Julie has originated and manages ITSMA research including benchmarks, models, frameworks, and assessments on a wide range of subjects such as Thought Leadership, Account Based Marketing, Customer Engagement, Marketing Performance, Marketing Technology, Sales Enablement, Brand Positioning, and Customer Loyalty to name a few. She also pioneered ITSMA’s widely regarded annual study, How Buyers Consume Information.

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