Realizing Ever Greater Business Value in 2022

Looking towards 2022, this webcast will feature conversation and commentary around ITSMA’s fifth annual ABM Benchmarking Study conducted with the ABM Leadership Alliance.

Category: Event, Webcast

ABM is now firmly established as the leading enterprise growth marketing discipline. Despite constant disruption and change, ABM continues to drive ever greater business impact for marketers that maintain best practice. However, as ABM’s evolution accelerates and opportunities for ABM to yield greater value broaden, the distinguishing characteristics of the most effective programs are also changing rapidly. Looking towards 2022, this webcast will feature conversation and commentary around ITSMA’s fifth annual ABM Benchmarking Study conducted with the ABM Leadership Alliance, Embedding ABM: Next Steps for Market Leadership, which highlights ABM’s ongoing success and the five ways that ABM leaders stand apart from others to generate more substantial results. Join Momentum Consulting Director, Adam Bennington, and ITSMA’s Senior VP of Research & Thought Leadership, Julie Schwartz, for this look-ahead where they will unpack the latest insights on ABM program objectives, maturity, budgets, tools, tactics, challenges, metrics, and business results. This event is complimentary for everyone. Please register here.

Event Details

Date:
Tuesday, January 18, 2022

Time:
11:00am - 11:45am

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