How Executives Engage: Meeting Changing Expectations in a Disruptive World

B2B marketers want to know: What’s changed and what hasn’t when trying to engage with executive-level decision makers?

Category: Event, Webcast

Did you miss this event? Find the slides and playback here (free of charge to ITSMA members, or $195 for non-members)
B2B marketers want to know: What’s changed and what hasn’t when trying to engage with executive-level decision makers? It seems like the world has turned 180º since we first heard the word “Covid.” And even though marketers had to quickly adapt their activities and delivery methods to accommodate social distancing guidelines, they continued to find ways to connect with clients in meaningful ways. Now, with restrictions cautiously being lifted in parts of the world, marketers are once again grappling with questions on how best to reach their target audiences: What are executives prioritizing now?
  • Which information sources are trusted the most?
  • What actions positively impact solution provider credibility?
  • What kinds of content support the purchase of complex services and solutions?
  • Do executives plan to attend in-person events in 2021?
  • How is the relationship between executive decision makers and solution providers changing?
ITSMA has some answers, thanks to our renowned How Executives Engage research. We recently conducted the first of two survey waves for 2021 and will share fresh data and insight on the most recent shifts in buying behavior amid the pandemic in this briefing. Join Julie Schwartz, ITSMA SVP, Research and Thought Leadership, and Donna Thach, Manager, Research, Data, and Analytics as they explore the ongoing impact of the pandemic on B2B executive engagement and will provide marketers and sellers with essential insight into the types of content and connections that senior-level decision makers value most.
Note: Survey data is based on responses from senior business and IT executives (directors, vice presidents, presidents, and CXOs) from large companies across multiple industries in North America, Europe, and APAC who are involved in purchases of complex, technology-based solutions and consulting services.
This webcast is complimentary for ITSMA member companies and $195 for non-members.


[facilitators id="122204" titles=" , "]

General Information

ITSMA Webcasts provide research-based insight, best practice examples, and new approaches to address a wide range of strategic challenges in marketing B2B services and solutions. Join the conversation during live presentations, or view replays on-demand from the ITSMA Research Library. Interested in learning more about the topics we cover? Send us a note at [email protected] or with our Contact Form.  

Event Details

Thursday, May 27, 2021

11:00am - 12:00pm

Get this event for a reduced cost

The Growth Hub is a center of excellence with unlimited access to a wealth of knowledge, respected experts, and peer-to-peer learning to develop your skills, relationships, and success.

Join Us