ABM Leaders Virtual Forum APAC: Building the Team to Enable Strong ABM Strategy, Plan, and Execution

ITSMA's Bev Burgess is a featured speaker at the ABM Leaders first ever, APAC ABM Forum, where she will be presenting Building the Team to Enable Strong ABM Strategy, Plan, and Execution.

Category: Event

Learn from local and global ABM experts - Advice and practical implementations of Strategic ABM and ABM at Scale

In response to the growing demand for ABM, as well as the growing recognition that lead generation and nurturing are more effective if managed and tracked in the context of a named account, companies have developed different approaches to enable faster program expansion and broader coverage of accounts. When managed strategically, ABM can produce multi-dimensional benefits. On the sales side, these can include a shorter sales cycle, a better pipeline, and lower acquisition costs. ITSMA's Bev Burgess is a featured speaker at the ABM Leaders first ever, APAC ABM Forum, where she will be presenting Building the Team to Enable Strong ABM Strategy, Plan, and Execution. During this live session from London, Bev will share:
  • What sort of expertise you need in your organization and team to enable a strong ABM strategy, plan, and execution
  • Planning for hiring, training, and retaining ABM talent
  • Stakeholder management and organizational issues
  • Personal career development and professional development
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Event Details

Date:
Wednesday, October 14, 2020

Time:
2:20pm - 3:00pm

Get this event for a reduced cost

If your company is an ITSMA corporate member, please visit the Growth Hub to receive member pricing when you register. If you're not onboarded to the Growth Hub yet, please contact Luisa Jones, Member Success Director, at [email protected] and she will get you started!

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