The Marketing Strategist:
The End of Suffering: The Promise of Data as a Service
Suffering, statistics, and storytelling: these are the “three sexy skills of data geeks,” a phrase that came to prominence in a blog post of several years ago.
- Suffering is aggregating, parsing, cleaning, organizing, and validating the data.
- Statistics is analyzing it.
- Storytelling pulls analysis and proof points into an insightful elevator pitch.