Generative AI in ABM: Back to basics Q&A
In an era where technological advancements are reshaping the landscape of marketing, using generative AI in ABM is set to be a game-changer.
Blog
News
"Account-Based Marketing can only truly succeed when a company's executives work as a unified, purpose-directed team." Don Peppers
In an era where technological advancements are reshaping the landscape of marketing, using generative AI in ABM is set to be a game-changer.
Blog
B2B marketing is undergoing a massive transformation, and generative AI is at the forefront of that change.
Blog
Securing and retaining strategic accounts can be challenging, especially in complex industries like life sciences.
Podcast
It is International Women’s Day – a time to celebrate the fantastic achievements of women across the world.
Blog
Generative AI continues to dominate discussions in 2024. In the fast-paced world of enterprise buying, gen AI looks to be a game-changer.
Forbes
With technology changing rapidly and markets in a state of flux, marketers have a lot to navigate, live up to, and prove.
Research Publications
When a brand is rooted in history, how can you stay relevant and drive innovation without losing client trust and loyalty?
Blog
In the second of our three-part series, we explore how professional services firms can leverage and trust AI in key client programs.
Blog
In this episode, we explore what it will take to win in a world where AI is rewriting the charter for marketing.
Podcast
In the first of a three-part series, we explore how professional services firms can leverage AI to outperform the market.
Blog
Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art.
Podcast
Why should a brand invest in research-driven thought leadership – something that takes time and effort – when they could pump out quick content for SEO or campaigns?
Blog
Winning over a cautious buyer isn’t about what solutions you have. It’s about how well you understand your client’s environment and how you use that intelligence to engineer a deal too good to pass up.
Research Publications
For 2024, expectations for Account-Based Marketing are riding at an all-time high. But the landscape is evolving, so it’s crucial to know and understand the dynamics to maximize ROI.
Forbes
A new study reveals why content design is the key to boosting engagement and results in the age of generative AI and tightening budgets.
Article
Dell sought to establish a targeted key account program that would work seamlessly across multiple account types and scenarios.
Case Study
When tightly interwoven, ABM and brand initiatives emerge as corporate strategy game-changers for growing accounts.
Blog
BT Global needed to consolidate a range of solutions into a cohesive value proposition tailored for banking and financial services accounts.
Case Study
In an environment where over 65% of business comes from existing customers, if you neglect customer satisfaction you are missing out.
Article
On the surface, thought leadership is all about providing insight to your clients to help build relationships. But it turns out that insight is the golden thread running through the whole thought leadership process.
Blog
The Value of B2B Thought Leadership Survey gauges how the current economic climate is shaping senior executives’ needs and objectives.
Research Publications