The Marketing Strategist:

The Changing CMO Role and More: Rob Leavitt Interview (Video)

April 6, 2017

As B2B marketing leaders continue to adapt to the connected economy, the CMO role has evolved in two important ways: CMOs are playing a more strategic role in the business, and they are orienting the marketing function to encompass the entire customer experience, not just the pre-sales phase of branding and lead generation.

I talk about these changes, along with the biggest trends in technology marketing (hint: it’s about data) and some advice for marketers just starting out today, in this short video interview conducted by Paul Writer at their 5th Annual Great Indian IT Marketing Summit & Awards.

 

https://www.youtube.com/watch?v=II_X37xNLZ4

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