Our industry-leading ABM Certification Program provides an intensive, 90-day immersion in the methodology and skills that you need to accelerate growth with your most important accounts. The program starts with a two-day kickoff workshop, during which you can work on either a one-to-one or one-to-few case study to practice your skills, then three webinars, and on-the-job mentoring and coaching to create a robust ABM plan that’s ready to go.
ITSMA podcast, Practicing ABM, jointly produced with MomentumABM, digs into the opportunities and challenges of using social media to strengthen account-based marketing, with discussion on issues including account selection, engaging with key accounts, training for social media, metrics, and more.
Account based marketing (ABM) programs require marketers with a wide range of skills, and companies struggle to find the right people to expand their programs. ITSMA’s ABM Competency Assessment highlights eight key areas and helps evaluate current teams and potential recruits.