For B2B marketers, it sometimes feels as if all of the team’s energy has gone on managing the complexity of omni-channel data-driven marketing, rather than coming up with engaging content that talks to buyers as people. Because storytelling engages audiences, it can help win this battle for attention.
B2B technology and services companies are complicated. We have way too much to say and we end up confusing ourselves and everyone with whom we’re trying to communicate. The solution? A simple brand story that guides and anchors all the other content.