Budgets are on the rise for B2B services marketing in 2017 with companies reporting an average increase of 4.4% this year, according to ITSMA’s latest Marketing Budget and Trends study. The average increases mask important differences across organizations, however.
January 26, 2017 Read moreThe pace of change in marketing is fast, but last year’s top posts still provide great insight for the challenges to come. In case you missed them, check out our top 10 below for essential data and guidance on many of our key issues for 2017.
January 11, 2017 Read moreCisco’s data-driven initiative to improve sales and service renewal rates with channel partners provides a great example of how customer success programs can create win-win situations with partners.
August 8, 2016 Read moreThe recent push to improve marketing agility at Dell Services highlights a number of essential lessons for marketers interested in following suit. As Mona Charif described at ITSMA’s recent Marketing Leadership Forum, Dell’s use of scrum for its “Problem Meet Solution” campaign supported faster time to market, improved customer engagement, and increased team satisfaction.
June 15, 2016 Read moreSubscribe to our newsletter for the latest insight, research and event news.
You'll get an email about once a month and we'll never share your address.