You want to start a conversation and build a relationship with an executive based on the value you know you can offer, not just sell your product or solution. B2B marketers have an ideal opportunity to get into the C-suite by offering some big thinking and innovative ideas. Senior executives need help as they grapple with the impact of the digital, connected economy on their business models. They are hunting out new ideas and looking for guidance to what can be a fundamental rethinking of their approach to market. Read on for five useful guidelines to follow to create marketing to engage the C-suite that is both personalized and personal.
ITSMA infographic highlights the value of emphasizing the “three R’s” of account-based marketing (ABM) – Reputation, Relationships, and Revenue, the improvements ABM-ers are driving in each area, and key metrics to consider.