Every year in our State of the Marketing Profession study we ask about top marketing priorities. We have been doing this for 20 years and the tracking provides fascinating insights into how the function is changing. This year’s is no less revealing. Here’s what it tells us.
When some of the best and brightest technology and services marketers gathered in Napa for ITSMA’s recent Marketing Leadership Forum, a longstanding, common challenge quickly emerged: How best to organize and align the various elements of field marketing with their corporate marketing cousins that drive the company’s go-to-market model?