The value of buyer personas is only as good as the messaging, content, and sales engagement that they spawn. Gaining full value from your personas, assuming they are well developed and actionable to begin with, requires a well-organized approach to create and execute on persona-based content strategy and campaigns.
July 13, 2017 Read moreMarketing leaders are often surprised when we tell them they only need one or two buyer personas but the key is to let research drive persona development. Personal profiles matter much less than the actual dynamics of how and why buyers buy.
July 15, 2016 Read moreSubscribe to our newsletter for the latest insight, research and event news.
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