ITSMA podcast, Practicing ABM, jointly produced with MomentumABM, digs into the opportunities and challenges of using social media to strengthen account-based marketing, with discussion on issues including account selection, engaging with key accounts, training for social media, metrics, and more.
April 10, 2018 Read moreNothing beats account-based marketing (ABM) when it comes to return on investment, but it often takes time to generate substantial returns. Setting appropriate expectations and measuring interim results are essential for sustaining ABM initiatives.
August 14, 2017 Read moreITSMA responds to query about the best format for communicating marketing’s impact to business leadership with notes on communication plan and development of a high level dashboard for executive review.
September 28, 2016 Read moreSubscribe to our newsletter for the latest insight, research and event news.
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