Learn about LTI’s 2018 diamond award-winning program No Marketer Left Behind in the Transforming Marketing: Talent, Organization, and Culture category. Hear how their marketing team went through a holistic transformation to reduce dependence on limited channels, expand their global presence, induct new agency partners, and improve their overall perception as just a support function.
April 30, 2019 Read moreLearn about Cognizant’s 2018 diamond award-winning program Cognizant Answers the Question…What To Do When Machines Do Everything? in the Driving Business with Thought Leadership category. Hear about their 360° marketing plan to change the narrative around perceived challenges in digital disruption that helped to build $730M of pipeline potential, assisted in securing at least $90M of won revenue, and influenced 50+ new accounts.
April 18, 2019 Read moreLearn about IBM’s 2018 diamond award-winning program IBM’s Expert Advice Program in the Strengthening Marketing’s Role in Customer Experience and Success category. Hear about their “ExpertAdvice” program for clients and prospects to participate in free, 30-minute consultations with a company subject matter expert (SME) on the topic of their choice, providing better engagement and leading to a 30+% increase in conversion rates.
April 11, 2019 Read moreLearn about HP’s 2018 diamond award-winning program Deepening Engagements and Accelerating Growth among Cold, Dead, and Hostile Accounts in the Deepening Engagement with Account-Based Marketing category. Hear about their Account-Based Marketing program that engaged 77% of previously “cold, dead, and hostile” accounts in multi-touch campaigns, representing over a billion dollars in pipeline of net-new opportunities with 12% converted into won business.
April 2, 2019 Read moreITSMA has launched a new Marketing Excellence Awards (MEA) webcast series, showcasing programs we have awarded for best performance in marketing B2B services and solutions in categories including account-based marketing, […]
March 21, 2019 Read moreITSMA, the leadership community for B2B services and solutions marketing in the connected economy, today launches the 2019 Marketing Excellence Awards program. The program honors standout performance in seven strategic and critical aspects of B2B marketing.
March 5, 2019 Read moreITSMA, the leading source for B2B marketers in the connected economy, celebrated the 21 winners of its 2018 Marketing Excellence Awards last night during its 25th Annual Conference: Marketing Vision 2018, in Cambridge, Massachusetts.
November 7, 2018 Read moreITSMA announced more than two dozen finalists for our 2017 Marketing Excellence Awards (MEA) last week, and their submissions demonstrate the expanding scope and growing impact that B2B marketers are having on business growth and transformation for the digital economy.
September 21, 2017 Read moreITSMA has announced the finalists for the 2016 Marketing Excellence Awards, with 25 companies recognized as standout performers in marketing B2B services and solutions. The awards cover seven strategic aspects of B2B marketing, as well as special recognition for small and medium-sized businesses. ITSMA will announce and honor the winners on November 1 during its 23rd annual conference, Marketing Vision 2016.
August 29, 2016 Read moreAs marketing leaders pull together submissions for ITSMA’s 2016 Marketing Excellence Awards – due by June 10 – we’re looking back at some of last year’s award-winning programs. Cisco’s […]
May 17, 2016 Read moreIn 2013 SITA leadership realized that company’s ambitious three-year business plan and 2020 vision called for a significant step up in sales capability to drive growth. Although the company had been achieving sales objectives and retaining most of its contracts, they were facing a challenge winning the level of new business required.
May 9, 2016 Read moreHCL’s recent branding campaign, “The Relationship Beyond the Contract,” provides a great case study in how companies can develop and execute a B2B brand message that goes far beyond a high-level tag line and rallying cry. The Awards Program judges were especially impressed with HCL’s use of LinkedIn as both a platform and a source of sponsorship, as well as the extensive use of employees as a channel to ensure message consistency.
May 2, 2016 Read moreSubscribe to our newsletter for the latest insight, research and event news.
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