Do CEOs Appreciate Marketing’s Contribution?
There is still a gap between marketing’s view of the value it brings to the business and the perceived view of senior management of that value.
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There is still a gap between marketing’s view of the value it brings to the business and the perceived view of senior management of that value.
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IBM's Institute for Business Value takes a comprehensive approach, investing in activation and field enablement to bring thought leadership to life.
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As B2B marketers shift ever more resources toward positioning themselves as leaders in digital transformation, keeping up with the actual state of the market is essential.
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Momentum ITSMA rolled out the new 4 P's of content marketing last year: Personalized, Proactive, Peer Influenced, and Proven. This study proves the 4 P's are more necessary now than ever...
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Momentum ITSMA's Services Marketing Budget and Trends Study documents strategic and investment priorities for top B2B services and technology firms.
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