Market-Beating Growth in a Volatile World
Our experts offer their perspectives on five major areas where B2B growth leaders should focus their efforts.
January 2023
Article
marketing
Insights
Rebalance Your Marketing Focus in 2023
Momentum ITSMA CEO Alisha Lyndon kicked off the second day of Marketing Vision 2022 with an overview of how companies can achieve sustained growth.
January 2023
Article
How Kyndryl’s Marketing Organization is Driving Growth
The Kyndryl marketing team went from idea to a fully-formed organization that partners with a complex business to be a catalyst for growth.
March 2022
Article
2022: The Year of Marketing Enablement
At this year’s State of the Marketing Profession Address, we predicted that 2022 will be the year of Marketing Enablement. Here’s why.
February 2022
Article
CMOs Weigh In: Where is Marketing Increasing its Value?
Where do you think marketing is increasing its value to the business? Three top marketing superstars share their thoughts.
December 2021
Article
Building Marketing’s Growth Muscles
Marketing's prowess with brand has been steadily expanding over the past decade and marketers are now more directly involved in driving revenue.
September 2021
Article
2021 is Marketing’s Year: Act Now to Make a Big Strategic Impact
The 2021 State of the Profession briefing provided a critical look at the impact of the pandemic and marketing trends and priorities for 2021.
February 2021
Article
C-Suite Marketing at FireEye: Supporting Sales for Executive Conversation
Marlowe Fenne, senior ABM leader at FireEye, has thought a lot about the intersection between Account-Based Marketing and Executive Engagement.
November 2020
Article
C-Suite Marketing: Shifting Advisory Boards from In-Person to Online
In this C-Suite Marketing podcast, Jane and Rob talked about a number of c-suite issues; one particularly interesting segment was about running advisory board meetings during the pandemic.
July 2020
Article
Next Steps for Marketing: Doubling Down on ABM
Now that we’re past the immediate reaction stage of the current crisis, marketers are starting to look more strategically at priorities and investments for the coming months and into 2021...
April 2020
Article
To Make Marketing More Personal, Follow the Leaders
Thirty-six percent of B2B marketers tell us that marketing personalization is critical for their business, that number will double over the next two years...
July 2019
Article
Mapping Marketing’s Strategic Journey
The Maturity Model for Marketing Transformation, developed so marketing leaders can determine where they are on the journey to organizational transformation.
May 2019
Article
The Most Effective Path to B2B Marketing Personalization
Momentum ITSMA’s How Executives Engage research with buyers shows that personalization is most effective when solution providers communicate their understanding of the buyer’s business issues.
March 2019
Article