Every year in our State of the Marketing Profession study we ask about top marketing priorities. We have been doing this for 20 years and the tracking provides fascinating insights into how the function is changing. This year’s is no less revealing. Here’s what it tells us.
Latest research publications from ITSMA, including ITSMA’s Marketing Transformation Maturity Model, webcast on customer experience and success, 2018 services marketing budget study, Malcolm Frank viewpoint on AI and marketing, and case study on IBM’s “new work of marketing.”