Ensuring customer success has moved from important to urgent as B2B firms rely more on customer retention and growth in the subscription economy. Jeb Dasteel, Oracle’s chief customer officer and co-author of the new book, Competing for Customers, explains why B2B firms need to prioritize customer success, how Oracle is orienting the organization around the customer success idea, and why marketing is best positioned to lead the transformation that all B2B companies need to make.
July 6, 2016 Read moreSubscribe to our newsletter for the latest insight, research and event news.
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