ITSMA podcast, Practicing ABM, jointly produced with MomentumABM, digs into the opportunities and challenges of using social media to strengthen account-based marketing, with discussion on issues including account selection, engaging with key accounts, training for social media, metrics, and more.
ITSMA Viewpoint with Brian Harvey of HarVeritas Consulting and former Managing Director at Accenture, on insight-led marketing and the four essential steps that marketing leaders need to take in today’s data-driven world.
CDW’s analytics and insights team is an essential cog in the company’s data-driven marketing approach, and has become a dynamic source of actionable insight to help sales and marketing identify and capture new business opportunities.
The rise of big data has opened exciting new opportunities for marketers to create more targeted, personalized, and insight-led initiatives and campaigns. But not all companies have yet committed to the level of investment required to take full advantage. ITSMA’s new research will explore best practices in insight-led marketing.