B2B companies are demonstrating innovation in ABM to get even better returns. The ABM program at the digital workflows enterprise, ServiceNow, is a good example. ServiceNow, recently ranked first in the 2018 Forbes Most Innovative Companies list, is integrating a multi-layered ABM approach into the very heart of their customer success-led corporate strategy.
What will be the potential impact of powerful economic, technological, and social trends on how we operate? We recently brought together a group of senior executives from companies with advanced ABM programs, including Accenture, BT, DXC Technology, Fujitsu, Microsoft, and O2, to brainstorm ABM’s future.
For most companies, digitizing the business is not enough. In this ITSMA Viewpoint excerpt, Saul Berman, Chief Strategist at IBM Global Business Services, discusses the urgency of full-scale digital reinvention and why companies are not moving fast enough.
ITSMA interviews John Gallagher, IBM’s Vice President of Digital Marketing, for the latest thinking from IBM on current and emerging priorities, the benefits of “digital first,” and how best to keep up with digital innovation.