ITSMA rolled out the new 4 P’s of content marketing last year: Personalized, Proactive, Peer Influenced, and Proven. As B2B buyers continue to raise the bar on relevant and credible content, our new study shows the 4 P’s are more necessary than ever.
December 20, 2017 Read moreAs technology, communications, and B2B services firms jostle for position as the “digital transformation partner of choice” for their clients and prospects, the field remains surprisingly wide open. ITSMA research suggests three critical considerations for marketers pushing for digital leadership.
December 7, 2017 Read moreSubscribe to our newsletter for the latest insight, research and event news.
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