ITSMA podcast, Practicing ABM, jointly produced with MomentumABM, digs into the opportunities and challenges of using social media to strengthen account-based marketing, with discussion on issues including account selection, engaging with key accounts, training for social media, metrics, and more.
Marketers routinely use customer data and examples to build credibility with their thought leadership. For the most part, though, we’re still creating thought leadership for our customers, not with them. New ITSMA research will explore best practices and new approaches to engage customers early in the development process to strengthen innovation, relevance, and credibility.
ITSMA interviews John Gallagher, IBM’s Vice President of Digital Marketing, for the latest thinking from IBM on current and emerging priorities, the benefits of “digital first,” and how best to keep up with digital innovation.