The pace of change in marketing is fast, but last year’s top posts still provide great insight for the challenges to come. In case you missed them, check out our top 10 below for essential data and guidance on many of our key issues for 2017.
ITSMA responds to query about the best format for communicating marketing’s impact to business leadership with notes on communication plan and development of a high level dashboard for executive review.
ITSMA’s annual Marketing Leadership Forum provides a great opportunity for senior marketing executives to share ideas about the incredible changes washing over the B2B technology and services marketing landscape. Last month’s Forum in Napa, CA, was certainly no exception. Here are my key takeaways…
Deloitte has long been a leader in developing and promoting thought leadership. Competing for clients at the highest levels of consulting and professional services, firm leadership has remained committed to significant investment in thought leadership for more than 20 years.