The Marketing Strategist

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  • Finding the Right Cultural Balance for Digital Transformation

    According to Michael, “When there is so much complexity in the system, there is a great deal of value in simplicity. Clients buy based on culture. Cultural change is our clients’ biggest stumbling block as they try to achieve their own goals. Paying attention to culture when designing the work of marketing and structuring your team is critical. When you think about the culture dynamic first, it enables more decentralized work and makes marketing much more personal.”

    by Julie Schwartz January 17, 2019 Read more

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