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  • Creating Personalized Customer Experiences with Conversational Marketing

    “It may seem exotic right now to think that conversational interfaces will play such a key role in marketing,” explains Jonathan Copulsky, former chief content officer and principal at Deloitte and author and lecturer at Northwestern University, “but ten years ago we thought the same way about Twitter, LinkedIn, Facebook, and Pinterest. Today, we all have social media as part of our marketing mix.” In an excerpt from a new ITSMA Viewpoint, Copulsky explains why conversational marketing, though still in its early days, is destined to become a top digital priority for B2B marketers and offers tips for getting started.

    by Donna Thach October 4, 2018 Read more

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