In ITSMA’s survey, senior executives who buy services and solutions valued at $500K or more recognize their solution providers for providing valuable content. Sixty-five percent (65%) agree or strongly agree that solution provider content provides valuable guidance, and 64% say the content is of excellent quality.
Join ITSMA’s Rob Leavitt and Julie Schwartz on this webcast that’s featured as part of BrightTALK’s B2B Content and Demand Strategies for Growth Summit. Rob and Julie will review new research on executive preferences for content and engagement, and five guidelines to orient content marketing to what really works to connect with the executives that matter most.
Executive engagement has never been easy for B2B marketing and sales but the rise of the connected economy has added an important new twist to this longstanding challenge. New business strategies and opportunities have made it even more important to sell at the executive level but we have two new imperatives, as well: Reaching a whole new set of executive decision makers and doing it with digital.