Learn about Cognizant’s 2018 diamond award-winning program Cognizant Answers the Question…What To Do When Machines Do Everything? in the Driving Business with Thought Leadership category. Hear about their 360° marketing plan to change the narrative around perceived challenges in digital disruption that helped to build $730M of pipeline potential, assisted in securing at least $90M of won revenue, and influenced 50+ new accounts.
Business opportunities look enormous if you are a provider of services and solutions that can help companies with their digital transformation. As more and more companies look to digitize business processes and incorporate digital-based business models, they’re hungry for a broad range of new ideas, capabilities, and tools to accelerate change.
Latest research publications from ITSMA, including ITSMA’s Marketing Transformation Maturity Model, webcast on customer experience and success, 2018 services marketing budget study, Malcolm Frank viewpoint on AI and marketing, and case study on IBM’s “new work of marketing.”
Building trusted relationships with senior executives is a top priority for Cognizant’s Banking and Financial Services practice; the team has had great success with a three-pronged approach: executive focus and insight, integrated thought leadership campaigns, and account leadership development.