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  • Another ABM Benchmark Report?

    Why pay attention to Moving to ABM Maturity, the third benchmark study from ITSMA and the ABM Leadership Alliance? Four reasons: (1) It’s a broad-based look at ABM objectives, spending, tools, tactics, metrics, and results from almost 200 ABM programs from large and smaller firms. (2) It includes a detailed review of differences in how companies are implementing the three types of ABM: One-to-One, One-to-Few, and One-to-Many. (3) It’s filled with actionable insight on the hallmarks of the most experienced and most effective ABM programs. (4) It provides essential guidelines for 2020 focused on program maturity, investing in insight, collaborating with sales, mastering multichannel campaigns, and moving to a blended ABM strategy. Learn more.

    by Rob Leavitt December 12, 2019 Read more
  • ABM: The Revolution is (Almost) Here

    According to our Raising the Game with ABM: 2018 ABM Benchmark Study, done in conjunction with the ABM Leadership Alliance, 77% of respondents saw a 10% or more return on investment (ROI) from their ABM programs compared to more traditional marketing activity. For some, it had an even bigger impact: 45% replied that ROI had more than doubled. The study finds that implementing ABM produces broader business benefits as well, including greater customer success, more advocates, and a surge in innovation.

    by Bev Burgess November 5, 2018 Read more
  • 2018 Marketing Budgets and Priorities? Benchmark with the Best

    ITSMA’s annual Services Marketing Budget and Trends Study documents strategic and investment priorities for the top B2B services and technology firms with essential data and insight on services and solutions marketing spending, budget allocations, and changing priorities.

    by Donna Thach December 19, 2017 Read more
  • ABM Growing Up Fast: 2017 Benchmark Report

    ITSMA’s new benchmark study of account-based marketing, Driving Growth with Three Types of ABM, conducted in partnership with the ABM Leadership Alliance, adds a wealth of data and insight to help companies move from initial experimentation to a more robust program with strategic impact on the business.

    by Rob Leavitt September 20, 2017 Read more

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