The pace of change in marketing is fast, but last year’s top posts still provide great insight for the challenges to come. In case you missed them, check out our top 10 below for essential data and guidance on many of our key issues for 2017.
Marketing leaders have put agility at the top of their agendas. The need for speed is nothing new, but the push for marketing agility is a broader one, with equal attention to flexibility, sense and respond, and breaking down organizational silos. Most of all, it’s about a new mindset and culture for marketing. But how to get more agile? ITSMA recently completed a study on the state of marketing agility in B2B and, generally speaking, there are two roads that lead to agile marketing: software development-inspired agile methodologies and homegrown. Which approach is best?