Ep. 61 Pfizer: Why key account growth should be about creating a win/win
Securing and retaining strategic accounts can be a challenging, especially in complex industries like life sciences.
Podcast
Securing and retaining strategic accounts can be a challenging, especially in complex industries like life sciences.
Podcast
Generative AI continues to dominate discussions in 2024. In the fast-paced world of enterprise buying, gen AI looks to be a game-changer.
Forbes
In this episode, we explore what it will take to win in a world where AI’s rewriting the charter for marketing.
Podcast
Balancing the legacy of a 240-year-old brand with the demands of innovation is a delicate art.
Podcast
For 2024, expectations for Account-Based Marketing are riding at an all-time high. But the landscape is evolving, so it’s crucial to know and understand the dynamics to maximize ROI.
Forbes
Account-Based Marketing (ABM) is not a one-size-fits-all strategy. As it gains traction worldwide, it adapts and evolves to fit the distinct characteristics of each region.
Article
"Account-Based Marketing can only truly succeed when a company's executives work as a unified, purpose-directed team." Don Peppers
News
In the world of B2B marketing, few strategies have gained as much traction as ABM. This highly personalized approach has not only transformed the way businesses connect with their most valuable customers but also ushered in a new era of marketing sophistication.
Blog
B2B marketing faces a crossroads as roles are splitting across departments. CMOs must become customer-centric leaders to ensure relevance, focusing on understanding client needs and spearheading growth.
Forbes
The first week of June marked an exciting occasion as our in-person ABM Forum returned to London after a three-year hiatus. With over 100 attendees and a packed agenda, the Forum brought together sales, marketing, and ABM program leaders from some of the top global organizations.
Blog
The 6th annual Momentum ITSMA & ABM Leadership Alliance benchmark study provides an essential review of how we’re doing with ABM in today’s context and identifies three areas in which the most successful programs stand apart from the rest.
Article
'Forging a Clear Path for Growth' outlines all of the findings survey and offers recommendations for solution providers and B2B marketers who seek to drive sustained growth.
Article
Standardization and centralized program management, are essential to developing an ABM program that will mature and consistently deliver results.
Article