The Marketing Strategist

Benchmarking 3 Brand 4 ITSMA 20 HCL 1 B2B 20 marketing 70 awards 7 branding 3 LinkedIn 1 reputation 5 campaign 2 IT services 3 MEA 12 ABM 38 Account based marketing 31 thought leadership 15 sales enablement 3 SITA 1 Sales 16 sales operations 1 Deloitte 4 content 8 Cisco 6 IoT 1 Internet of Everything 1 research 24 survey 2 agile 4 Ask ITSMA 4 client satisfaction 1 Unisys 1 loyalty 1 SAP 5 account planning 1 KPMG 2 UN 1 strategy 8 relationship marketing 3 digital 5 big data 2 Dell 2 Oracle 6 Amdocs 2 buyers journey 2 infographic 2 persona 1 market research 1 agility 2 Manasian 1 storytelling 1 story 1 agile marketing 1 services 4 SaaS 1 Xaas 2 as-a-service 1 s 1 Key account management 1 Cranfield 1 Fujitsu 2 Demandbase 3 Avanade 1 DHL 1 CSC 3 Strategic ABM 2 ABM Lite 2 Programmatic ABM 2 KAM 1 customer success 7 Jeb Dasteel 1 customer experience 7 retention 1 subscription 3 cloud 2 personas 2 buyer personas 3 solutions 1 skills 1 training 2 assessment 1 field marketing 1 budgeting 1 leadership 5 priorities 2 customer lifecycle 1 channel 1 partners 1 Customer satisfaction 1 customer loyalty 1 IBM 5 segmentation 1 demand generation 3 innovation 4 buyer behavior 5 engagement 5 marketing excellence awards 3 insight 4 insight-led 2 conference 2 online 1 value propositions 3 data 4 data-driven 2 metrics 3 dashboard 1 operations 1 customers 2 co-creation 1 executive engagement 8 buyers 5 communications 1 information 1 budgets 4 data analytics 1 book 2 practitioner's guide 1 how-to 1 education 1 C-suite 4 digital transformation 9 CXOs 1 content marketing 3 Cognizant 4 Saul Berman 1 banking 1 financial services 1 CMO 1 paul writer 1 video 1 interview 1 CDW 1 analytics 1 executives 1 Adobe 1 personalization 3 customer-centric 1 neuroscience 1 Carmen Simon 1 memory 1 presentations 1 profiles 1 careers 1 ABM-er 5 Davos 1 World Economic Forum 1 WEF 1 Juniper 3 Raianne Reiss 1 forum 1 transformation 2 Microsoft 3 Teradata 2 professional development 1 ABM Leadership Alliance 6 maturity 1 webcast 1 DXC 1 buyer 1 campaigns 1 Vodafone 1 differentiation 1 positioning 1 repositioning 1 Accenture 1 Brian Harvey 1 insight-led marketing 1 relationships 1 revenue 1 sales alignment 1 buyer demand 1 How Buyers Choose 2 spending 1 nps 1 net promoter 1 marketing transformation 2 marketing budgets 2 AI 2 artificial intelligence 2 podcast 2 MomentumABM 2 social media 2 NTT DATA Services 1 conversational marketing 2 ROI 1 marketing vision 2 Institute for Business Value 1 cultural change 1 influencer marketing 1 communication 1 digitizing marketing 1 ServiceNow 1 LTI 1 accelerating growth 1 ExpertAdvice 1 digitalization 1 perception 1 reporting 1 infrastructure 1 TechConnectr 1 tools 1 B2B Marketing 1

Jeff Sands 14 Chris Koch 29 Julie Schwartz 119 Katie Espinola 13 Dave Munn 29 Kerry Johnston 5 Bev Burgess 23 Anna Whiting 12 Dianne Kim 18 Jeanne Brown 10 Kathy Macchi 1 Dan Armstrong 14 Vincent Rousselet 4 Nicole France 20 IT Services Marketing Association 34 Lori Weiner 7 Gerry Davies 1 Donna Thach 21 Rob Leavitt 38 Laura Carroll 2 Lisa Dennis 1