Rethinking ABM: Outperforming the Market in the World of AI
Discover the 2023 Global State of ABM benchmark report from Momentum ITSMA and the ABM Leadership Alliance.
November 2023
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Discover the 2023 Global State of ABM benchmark report from Momentum ITSMA and the ABM Leadership Alliance.
Article
Now in its 6th year, in partnership with the ABM Leadership Alliance, this qualitative and quantitative research is based on input from 279 ABM heads and practitioners from across the world.
Press Release
The 6th annual Momentum ITSMA & ABM Leadership Alliance benchmark study provides an essential review of how we’re doing with ABM in today’s context and identifies three areas in which the most successful programs stand apart from the rest.
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Our Raising the Game with ABM: 2018 ABM Benchmark Study finds that implementing ABM produces greater customer success, advocates, and a surge in innovation.
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