The Marketing Strategist:

Calling All Marketers: Showcase Your Best with 2017 Marketing Excellence Awards

April 5, 2017

  • Featured Article

Call for entries! Our 2017 Marketing Excellence Awards program is up and running, and we’re ready to take your submissions in seven essential aspects of B2B services and solutions marketing in the connected economy.

MEA 2017 Logo

“The accelerating pace of change for companies in the connected economy has created tremendous opportunities for B2B marketers to transform their organizations and programs for digital-era leadership,” said Dave Munn, president and CEO of ITSMA. “This year’s Marketing Excellence Awards program highlights seven key areas that B2B marketers are focusing on as they advance the role and impact of marketing in their organizations.”

The awards program, now in its 20th year, puts special emphasis on market insight, marketing innovation, and demonstrable business results.

The deadline for submissions is June 7, 2017.

2017 Award Categories

ITSMA will accept submissions this year in seven categories:

  • Accelerating Growth with Account-Based Marketing
  • Closing the Insight-to-Action Gap [New for 2017]
  • Driving Business with Thought Leadership
  • Enabling Sales for New Growth Opportunities
  • Ensuring Customer Success
  • Strengthening Brand Differentiation
  • Transforming Marketing for Digital Leadership [New for 2017]

In addition to the two winners in each category, ITSMA will award two winners from small and medium-sized businesses. These awards will go to the strongest submissions from two companies with less than $500 million in annual revenue, regardless of category.

We will announce the winners at a special awards reception during ITSMA’s Annual Marketing Vision Conference on November 1, 2017, in Cambridge, MA.

Check the awards page on our site for details, guidelines, online entry forms, and information on last year’s winners.


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