ITSMA recently launched the 2016 Marketing Excellence Awards program and is now accepting submissions for the awards in seven strategic and critical aspects of B2B services and solutions marketing.
“B2B marketing is going through a dramatic transformation as organizations are moving to an insight-led, data-driven, content-rich, digitally enabled omnichannel world,” said Dave Munn, president and CEO of ITSMA. “This year’s Marketing Excellence Awards program focuses especially on the areas of marketing that are leading the way toward business success in this new environment.”
The awards program, now in its 19th year, puts special emphasis on market insight, marketing innovation, and demonstrable business results.
The deadline for submissions is June 10, 2016.
2016 Award Categories
ITSMA will accept submissions this year in seven categories:
- Accelerating Growth with Account Based Marketing
- Building Brand Differentiation *New for 2016*
- Delivering an Omnichannel Customer Experience
- Driving Business with Thought Leadership
- Enabling Sales for Deeper Customer Engagement
- Ensuring Customer Success *New for 2016*
- Increasing Marketing Agility to Maximize Impact *New for 2016*
In addition to two winners in each category, ITSMA will also award the two strongest submissions, regardless of category, from small and medium-sized businesses (less than $500 million in annual revenue).
We will announce the winners at a special awards reception during ITSMA’s Annual Marketing Vision Conference on November 2, 2016, in Cambridge, MA.
Visit ITSMA’s website at https://www.itsma.com/marketing-excellence-awards/ for detailed information, submission guideline, and online entry forms.
ITSMA's 2016 Marketing Excellence Awards program is accepting submissions in seven strategic and critical aspects of B2B services and solutions marketing.