The Life and Times of a Services Marketer

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The Life and Times of a Services Marketer

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Research Abstract

Is frustration a recurrent theme in your job? Do you ever wish that your organization understood the challenges you face as you strive to grow services revenue and improve customer loyalty? ITSMA has just concluded a primary research study focused on you: services marketers. This UPDATE reports the results from telephone interviews with 26 ITSMA members, followed by actionable tips to help you meet the challenges of services marketing in the year 2000.