Strengthening Marketing’s Role in Customer Experience and Success [Webcast]

  • Author(s) Rob Leavitt, Chris Adlard, Judy Jones
  • Published December 14, 2017
  • 28 Pages
  • Category Engagement & Advocacy
  • Type Member Research
  • 28 Pages
  • .PDF Format

The accelerating move to all things digital in B2B has put a premium on customer experience and success. As we and our clients prioritize digital transformation, the opportunity to create more personalized, value-based, and data-driven experiences has grown dramatically, but so too has the challenge to deliver.

This 60-minute ITSMA webcast, led by SVP Rob Leavitt, digs deep into the new requirements for customer experience in the digital age, and the opportunity that marketing has to lead the way forward. Based on research and experience with B2B industry leaders, the webcast will highlight three specific initiatives that marketers can take to enhance customer and business value through the entire customer lifecycle:

  • Design an integrated, full lifecycle experience
  • Drive cross-organizational commitment and support
  • Integrate innovation at every stage

Along with the ITSMA perspective, the webcast features case study presentations and conversation with Chris Adlard from Finastra and Judy Jones from Unisys, leading practitioners with award-winning programs that highlight new thinking and essential lessons for marketing’s emerging role.

This document is available at no charge to employees of an ITSMA member company. It’s also available for sale to non-members.
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