The accelerating move to all things digital in B2B has put a premium on customer experience and success. As we and our clients prioritize digital transformation, the opportunity to create more personalized, value-based, and data-driven experiences has grown dramatically, but so too has the challenge to deliver.
This 60-minute ITSMA webcast, led by SVP Rob Leavitt, digs deep into the new requirements for customer experience in the digital age, and the opportunity that marketing has to lead the way forward. Based on research and experience with B2B industry leaders, the webcast will highlight three specific initiatives that marketers can take to enhance customer and business value through the entire customer lifecycle:
- Design an integrated, full lifecycle experience
- Drive cross-organizational commitment and support
- Integrate innovation at every stage
Along with the ITSMA perspective, the webcast features case study presentations and conversation with Chris Adlard from Finastra and Judy Jones from Unisys, leading practitioners with award-winning programs that highlight new thinking and essential lessons for marketing’s emerging role.