Six Steps to Engaging the C-Suite [Infographic]

This document is available free of charge
  • Author(s) Donna Thach
  • Published April 28, 2017
  • 1 Pages
  • Category Content & Communications, Engagement & Advocacy, Sales & Field Enablement
  • Type Member Research
  • 1 Pages
  • .PDF Format

The rise of the connected economy and new business strategies has made executive engagement and executive-level selling more important than ever.

ITSMA’s new infographic, based on survey data with 50 senior marketers from leading B2B technology and business services firms, highlights the six ways in which leaders in executive engagement stand apart from their peers, including:

  • Strategy and planning
  • Executive insight
  • Content for conversation
  • Training and support
  • Collaborative innovation
  • Measurement and review
This document is available at no charge.
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